Discover How to Grow Your Ecommerce Business Now!
So, you’ve built your ecommerce business. You have a killer website, sales are coming in moderately, and customer engagement is slowly increasing. Everything is peachy keen.
But surely you’re not satisfied with “moderate” sales and “slowly” increasing customer engagement, are you?
Of course not! You want to grow. But how?
In this article, we’ll go over some surefire ways to boost those sales even higher, increase your customers’ engagement, and grow your ecommerce business. So let’s dig in, find out what they are, and see how they can work for you.
How to Grow Your Ecommerce Business
While there are numerous methods in which to grow an ecommerce business, we’ll focus on three key areas you need to cover. In each of those areas, we’ll give you strategies to implement in order to grow successfully.
1. Increase Inbound Traffic
Optimize Keywords for Your Top Products
Focusing on the best-performing items or offers (the top 20%) allows you to reach a larger audience. Since you’ve already had success with these products, you know there’s enough consumer interest to justify the investment of more time and money in optimizing them and developing marketing materials around them.
Boost PPC Results by Purchasing Branded Search Terms
These ensure that you turn up in search results, even as Google and other search engines’ algorithms change, and they give you more control over your message.
Organic search terms also make up an important part of your strategy, but branded terms drive quality leads right to your door. If someone’s searching using a branded term, they’re probably prepared to buy once they find you.
Use Social Media
The great thing about social media is that it doesn’t monopolize a lot of your time. Through this channel, customers have easy access to you, creating brand loyalty.
The low-cost feature of social media is a big blessing because traditional marketing techniques are expensive. And let’s not forget that social media is the best way to create awareness for any product or service you offer.
So, go ahead and utilize platforms like Instagram, Facebook, and TikTok to reach your target audience and increase inbound traffic to your site. While you’re doing this, you’ll want to keep a few guidelines in place to make the most of your social media presence.
2. Improve On-Site Experience
Build Landing Pages for Top-Converting Products and Promotions
Building landing pages for your top-converting products can significantly boost your ecommerce business in several ways:
- Increased conversion rates
- Better ad performance
- Enhanced user experience
- Improved SEO
- Personalized marketing
- Data-driven insights
- Faster campaign launches
Implementing landing pages for your top-converting products can create a more focused, efficient, and effective sales funnel, ultimately driving growth for your ecommerce business.
Rather than designing these from scratch, use WordPress templates or Unbounce to create contextual landing pages that are optimized using branded and organic keywords.
Use Google Analytics to Identify Failure Points in Your Funnel
Look for any areas where users drop out of the sales process at a high rate, and fix those first. Then bolster any areas that get a mediocre response. The following are some steps you can take:
- Set up event tracking
- Monitor error pages
- Analyze bounce rates
- Check conversion rates
- Use real-time reporting
By regularly monitoring these metrics, you can easily identify and address failure points on your website. You want customers’ initial interest to increase as they go through your site, and you do that by providing a great experience at every step.
Perform Conversion Rate Optimization (CRO)
This is the best way to ensure that you’re constantly improving your site. With CRO, you can’t lose. Your customers literally reveal to you what works for them and what doesn’t, increasing your site conversion scientifically.
Read our CRO series to learn all about how to take advantage of conversion rate optimization.
3. Increase Engagement
Engage Customers With Follow-Up Emails
This is a great way to stay top of mind and increase referrals. Send your current customers referral coupons that guarantee them a percentage off their next purchase when they refer a friend. They’ll want to take advantage of the savings, and you’ll generate new interest in your store.
Naked Wines takes a creative approach to this, going offline to encourage referrals. One Christmas, the company sent customers festive boxes with 10 gift tags that could be redeemed for 20% off a first purchase. Their customers got to delight friends and family with the coupons, and Naked Wines marketed itself to thousands of additional prospects through their current clients.
Offer Deals to Incentivize Future Purchases
Everyone likes to get a deal. But you don’t have to lower prices and devalue your product to get on a customer’s good side.
Give customers discount codes or offer free shipping over a certain order amount. Also keep an eye out for shoppers who add items to their carts but never finish the checkout process.
A follow-up email with a coupon is often compelling enough to get them to come back and buy.
Create Valuable Content
As much as you want to sell to your clients all the time, you want to build a mutually beneficial relationship with them.
Make sure that some of your content (dare we say the majority?) is useful for your audience, with no ulterior motive of selling your product. This helps you grow the lifetime value of your current customers and draw in new ones.
Final Thoughts
Growing your ecommerce business requires an effective search strategy and a great customer experience. You’re not only trying to engage new customers — you’re also trying to get those who have already bought from you to stick around.
Use our strategies to perfect this balance, and you’ll see steady growth for your store.
If you’re not ready to go it alone just yet, we’re here for you! Our award-winning team is always ready and able to assist you on your growth journey. Reach out today to see what we can do for you.
