April 14, 2020
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We often talk about the value of creating fans of your brand, not just customers. Your brand is the emotional connection between your business and
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We often talk about the value of creating fans of your brand, not just customers. Your brand is the emotional connection between your business and
We all know about the Coronavirus / COVID-19. It’s impossible not to. If you own a business you are either being directly or indirectly affected,
When measuring the success of an ecommerce ad campaign, what is the first metric marketers inspect? Return on ad spend— also known as ROAS. It’s
Fear (in all its forms) is likely the most crippling and detrimental emotion we’ll ever experience. Think back. How many things have you left undone
Ecommerce businesses typically associate product margins with how much cash they can stash away in the bank. While product margins clearly lead to profit, this
“Marketing experts” experts are a dime a dozen these days. If you need a marketing job done, there are traditional agencies, Facebook ad gurus, growth
If you are a successful ecommerce company, you should naturally be a goal-setting and goal-crushing machine. Right? Here at Metacake, we work with ecommerce brands
In our experience working with ecommerce brands, we’ve found that many successful businesses don’t truly understand what has made them successful. Even more concerning, many
Disclaimer: The article is for informational purposes only and you should not consider any information here as legal, tax, investment, financial, or other advice. In
“In this world, you’re either growing or you’re dying…” ― Lou Holtz You’ve probably heard this said before and it is especially true for an
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