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Shopify exists to power ideas and innovation through ecommerce. Their goal is to enable entrepreneurs and enterprises alike to do ecommerce without technology holding them

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If you are an ecommerce brand, chances are you’re running Facebook ads. And if you’re not, you probably should be (unless you are one of

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Historically, ecommerce owners have struggled with email. What’s that about? Email marketing is a vital tool, something that they absolutely need in order to run

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There are a lot of ways to drive traffic to your site, but many of them are a long game (like SEO or word of

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“Men don’t follow titles. They follow courage.”  from Braveheart Just re-watch this famous scene from Braveheart where William Wallace motivates his troops to walk valiantly

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Email is an incredibly important communication channel for ecommerce stores. It is one of the main ways to drive ecommerce revenue. With email, you have

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Some companies are fundamentally against running sales or promotions, usually out of fear of damaging their brand value. While we disagree that promotions devalue your

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Did you know that millennials over took baby boomers as the largest generation last year? Well, they did. What does that mean for your marketing

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Well, the first important question to answer is “what role does a VP of Ecommerce fill?” What is a VP of Ecommerce? In short, a

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Trends are constantly changing and evolving, but don’t discount them as passing fads. As an ecommerce store, it’s important to stay on top of trends.

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