6 Best Shopify Apps You Probably Didn’t Know Existed
In our opinion, Shopify is the best ecommerce platform that there is out there. It’s incredibly easy to use for novices with no technical expertise, but also incredibly customizable for experienced developers who need flexibility.
But on top of this, one of the greatest things about Shopify is its vibrant app community. This allows you to build on top of Shopify’s strong foundation, whether you’re an ecommerce newbie or a longstanding store doing 30 million, so that you not only have a great commerce platform, but a great marketing platform.
Here are the best Shopify apps that we love to use to take your ecommerce experience up a notch.
6 Best Shopify Apps
Formerly Receiptful, Conversio takes over all customer communication after they’ve placed an order. Conversio was originally founded because the founders realized that the receipt email was the email with the highest open rate, but was incredibly under-utilized. These emails traditionally are basic format emails containing no content other than the receipt details. So they asked themselves, “How can we use these emails more effectively?”
From there, Conversio grew from providing content rich receipt emails to get reviews, upsell, and build a company’s brand to engagement emails and communication throughout a customer’s lifetime, including abandon cart follow ups.
Conversio is incredibly easy to use. They have templates in place for all of their emails, or you can design your own, and are sent based on customer triggers that you define.
If you have a running store and currently don’t do content rich receipt emails or abandon cart follow ups, implement this immediately. You should see an uptick in your top line right away.
Klaviyo is a full-fledged email marketing automation platform, like Mailchimp or Active Campaign. It provides marketing automation for multiple ecommerce platforms like Big Commerce, Woo Commerce and Magento but has a very deep integration with Shopify and Shopify Plus. If your main business is a Shopify store, this makes it perfect for you. It sucks in all of the data from your store, including order history and customer data and behavior, so that you can create highly segmented email lists to target. What’s more, it actually recommends and creates a bunch of these lists for you intelligently based on your data! So you can use these, or create custom segments of your own.
It would be ideal if you could send a personalized message to each one of you clients targeted to them. Unfortunately, at scale, you can’t. But with highly segmented lists, like this, based on customer data, you can get highly personalized at scale.
YotPo handles reviews on your store. Social proof is essential on your site. If you don’t believe us, read this. And YotPo makes it easy for you to ask for reviews from your customers (both new and old) and for your customers to fill out the reviews. YotPo goes back and sends emails to your previous customers, requesting product specific reviews, as well as to all customers going forward. It also enables you to manage your reviews and handles review syndication, meaning they push reviews out to Google and other search engines automatically so that your reviews are available through a broad set of channels.
YotPo is incredibly effective, but it comes at a cost. Plans start at several hundred dollars per month.
Product Upsell (Bold)
Bold is one of the top app developers in Shopify’s app store. They have several apps, all very high quality. The first one of their apps that we use is Product Upsell. This app allows you to set up logic based upsells in the last step of checkout. The app just does this one thing, but it does it really well.
We recently had a client install Product Upsell and set up a basic upsell and the next week they had a 30% increase in revenue as a direct result of the upsell. This results might seem extraordinary, but take look at this stat: 30% of people will add a last minute impulse item to their purchase if offered a relevant item that compliments their purchase.
It’s not a new concept. We all remember when McDonald’s starting asking “Do you want fries with that?” And the answer is a resounding yes. But it is underutilized in the ecommerce world.
Recurring Orders (Bold)
Recurring Orders, also by Bold, handles subscriptions and recurring orders, something that traditionally hasn’t been handled well by ecommerce platforms. Thanks to this app, though, it’s now incredibly easy to do recurring billing and subscription products in Shopify, which is especially relevant with the subscription business model booming as of late.
Product Options (Bold)
Last, but not least, also by Bold, we recommend the app Product Options. While this app at first glance may not seem to add any sexy functionality, it is incredibly useful and relevant for those that need it. In Shopify, and other ecommerce platforms, there is typically a limit to how many fields (or options) that a product in the system can carry. This poses a huge issue for companies that are focused on personalization or customization (build your own gift box, for example). Product Options allows you to add all of the options that you could need to your product.