Who to Hire for Your Marketing: Agency, Freelancer, or Growth Team?
“Marketing experts” experts are a dime a dozen these days. If you need a marketing job done, there are traditional agencies, Facebook ad gurus, growth marketers, CRO experts, funnel hackers, freelancers, and more. Some are the best in the field, while others, you’ll find out, have no clue what they are doing. At first look […]
How to Set Ecommerce Goals and Achieve Them
If you are a successful ecommerce company, you should naturally be a goal-setting and goal-crushing machine. Right? Here at Metacake, we work with ecommerce brands of all sizes, and the truth is many businesses don’t set goals proactively. Oftentimes, businesses are driving while looking in the rearview mirror— setting goals based on the past. Another […]
How to Create Predictable Success (The 3 Ways Ecommerce Businesses Compete and Succeed)
In our experience working with ecommerce brands, we’ve found that many successful businesses don’t truly understand what has made them successful. Even more concerning, many unsuccessful businesses tend to be perplexed at why their companies are failing. This is just as much the case for large brands as it is for small ones. Whether you […]
How to Buy an Ecommerce Business that Makes Money from Day 1
Disclaimer: The article is for informational purposes only and you should not consider any information here as legal, tax, investment, financial, or other advice. In the world of Venture Capital, investors lose money on most deals. That’s how the model works; for most, nine times out of ten there is no real return on your […]
It’s Time to Rethink R&D for Ecommerce
“In this world, you’re either growing or you’re dying…” ― Lou Holtz You’ve probably heard this said before and it is especially true for an ecommerce business. For direct-to-consumer brands, innovation is essential. If your brand is not innovating, you can be sure that at least one of your competitors is and you’ll soon be […]
The Ecommerce Executive’s Guide to Growth Marketing: Part 2
As a leader, it’s your job to understand a lot about a variety of things in order to make the right decisions. Of course you need to rely on your team of experts, but it’s on you to understand things enough to know how they contribute to your goals. Growth marketing is one of those […]
The Ecommerce Executive’s Buyers Guide to Website Platforms for High Volume Stores
What is the best platform for ecommerce growth? As a high volume ecommerce business, doing several million to hundreds of millions in revenue per year, it can be a hard decision. As the decision-maker, no doubt you will be getting differing opinions from your heads of IT, marketing, fulfillment or any other team lead. But […]
The Ecommerce Executive’s Guide to Increasing Purchase Conversions
When it comes to growing an ecommerce business, increasing conversions is one of your largest and most impactful opportunities. Depending on the size of your business, increasing your website’s conversion rate by even half of a percentage point could mean a major revenue increase for your business. However, the path to reducing customer friction and […]
The Un-Agency Guide to Serving Your Clients
The Customer is Always Right. Right? Wrong. It’s an age-old phrase we’ve been taught since we were little. We’ve heard brands and agencies utter the phrase “the customer is always right” for decades. We’re here to tell you, that phrase is a giant lie. In fact, not only is it a lie, it’s a huge […]
RIP Magento: Why Magento 1’s End of Life is the Best Thing for Your Business
Many businesses have been using Magento to power their ecommerce store for decades. Magento, in its prime, was the go-to platform for ecommerce businesses. When it was first released, it was the most innovative and versatile platform, allowing you to build practically anything you wanted on top of their backend. Many businesses today would not […]