Author: Ken Ott

How to Find, Assess, and Act on New Business Opportunities

“Winter’s are some of the best wealth-building opportunities… [they’re] challenging, but they’re followed by spring.” —Tony Robbins Brands that thrive—even in the face of unexpected

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Why Amazon is Not Ecommerce and Why You Need to Do Both

There is often confusion about where Amazon falls in the direct-to-consumer ecommerce space. Many businesses consider selling on Amazon to be the same thing as

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The Boring Stuff that Will Make Your Ecommerce Business a Real Success

Have you ever noticed that the things most people gravitate towards are rarely the path to true success? So many large and small businesses chase

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The Power of Positive A Simple Ecommerce Tip that Produces Big Results, Hero Image

There is a reason why the best kept “secrets” are often hidden in plain sight. It’s because more often than not, these “secrets” are the

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How to Crisis Proof Your Ecommerce Business, Hero Image

Crisis will come. Downturns will happen. Winter will always be one of the seasons. It is inevitable. Everything is a cycle. It may be more

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Why a Downturn is the Best-Time-to-Build-Your Brand and Grow Fans, Hero Image

We often talk about the value of creating fans of your brand, not just customers. Your brand is the emotional connection between your business and

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We all know about the Coronavirus / COVID-19. It’s impossible not to. If you own a business you are either being directly or indirectly affected,

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Why Focusing On ROAS Will Hurt Your Ecommerce Business, Hero Image

When measuring the success of an ecommerce ad campaign, what is the first metric marketers inspect? Return on ad spend— also known as ROAS. It’s

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Fear (in all its forms) is likely the most crippling and detrimental emotion we’ll ever experience. Think back. How many things have you left undone

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Margins The Most Important Metric for Your Ecommerce Business, Hero Image

Ecommerce businesses typically associate product margins with how much cash they can stash away in the bank. While product margins clearly lead to profit, this

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