Why Prototyping Your Ecommerce Store Can Save Your Company A Fortune
So, you’re about to spend a BUNCH of money creating your new ecommerce store. Doesn’t it seem like a good idea to validate your proposed site flow and design before you get too far down the development road? Prototype and make sure you get it right the first time. Sure, it takes some extra thought […]
Your Mobile App Is Failing: Should You Fix It or Kill It?
Remember several years ago when every marketer was telling you you needed a website. At first, you may have resisted, but eventually you got one and it turns out they were right. You did need a website. Then they started saying you need a mobile app…so many did that too. Only nothing happened. Turns out […]
Shopify UNITE 2017: Key Feature Releases
We were recently at the Shopify UNITE 2017 Conference in sunny San Francisco. This aptly named conference is a special partners-only event that Shopify hosts to unite with their partners under one roof, both to celebrate and to inform and educate about new features. We have been Shopify experts (what they call their official partners) […]
6 Common PPC Mistakes That Can Kill Your Campaigns
Large companies usually have experienced in-house marketing teams or agencies that run their PPC campaigns, but most smaller companies don’t have this luxury. Instead, a junior staff member or even the owner is often the one running these campaigns, without much experience or knowledge. If that’s you, don’t worry. We’ve got you covered. Check out […]
Your Complete Brand Messaging Guidelines Checklist
Having brand messaging guidelines for your company is vitally important. When you do brand messaging guidelines right, there are a bevy of benefits. First, it allows everyone internally to buy into the brand values and mission And second, your entire team is on the same page on how to communicate these values and missions to […]
Tips For Creating Successful Videos For Facebook Live
Right now, Facebook is putting a lot of emphasis on Facebook Live. Sure, other social media sites offer the ability to do live videos as well, but Facebook is the one with the largest audience. What does this mean of you as a business owner? Well, since Facebook is placing so much emphasis on promoting […]
What Are You Really Selling? A Framework for Successful Sales Pages
So, you’ve got an amazing product or service, but your sales are lagging. You can’t figure out what is going on. This is probably a good time to ask yourself, “What are you REALLY selling?” As a business owner or product manager, you are often so close to your product or service that you cannot clearly […]
The Metacake Digital Marketing Toolkit
This toolkit is for anyone doing their own digital marketing. There are a myriad of tools out there and it’s hard to navigate which ones are best for you. Here’s what we generally recommend using to get you started! Analytics & Optimization Google Analytics Use this for tracking goals, optimizing your sales funnels, trends in […]
How To Offer Ecommerce Promotions That Drive Sales (Without Discounting Your Brand)
There’s a common belief that offering sales and promotions will cheapen your brand, especially if you are a premium or luxury brand. Brands often refuse to discount based on this belief that any discount devalues their brand and product…even new brands without any sales to stand on. And more often than not, they cite Apple as a […]
How Should Business Owners Spend Their Time?
I am particularly fascinated by successful people and enjoy analyzing what exactly it is that makes them so successful. How did they get to where they are today? What are the commonalities and habits that these highly successful people typically share? So I read a ton of content when researching for this article. There are […]