10 Best Practices for Ecommerce Landing Pages
Picture this: You’re about to launch a new advertising campaign, complete with captivating Facebook ads, a killer video, eye-catching Google ads, and clever email content. You’ve covered all your bases, right? Think again. As a marketer, where you land your potential customers is half the battle for a conversion. In other words, you can have […]
How to Get Product Reviews in Google Shopping
If you’re in the ecommerce world, hopefully you understand how fruitful Google Shopping can be for ecommerce growth. It’s a no-brainer of a channel and amazing for reaching customers while they’re in the actual shopping mindset. If you’re NOT using Google Shopping then you’re missing out on a ton of opportunity and giving your competition […]
Shopify and BigCommerce Security: 7 Steps to Protecting Your eCommerce Business from Disaster
In the world of ecommerce and the internet today, cyber-security sometimes gets taken for granted. Cloud-hosted ecommerce platforms like Shopify Plus and BigCommerce Enterprise for small and large global brands have taken away the burden of set up, PCI compliance, high-risk security, and stability. Brands are now able to focus much more on their product, […]
The Holy Grail of Ecommerce Success: Creating Lifelong Brand Fans
When you think of a “fan”, what’s the first thing that comes to mind? Sports or music, right? We’ve all seen the insanity behind a true, raving fan. These are the people that stand in line for hours in the pouring rain to get into a show or the 4 crazy friends who paint their […]
3 Keys to an Irresistible Ecommerce Offer (How To Sell Any Product)
A common misconception in the world of ecommerce is that a great product with a compelling story is all you need for people to make a purchase. Unfortunately (thanks to human nature) those things just aren’t enough. Don’t get us wrong, a great product and compelling story are essential to even participate in the ecommerce […]
The Good, Bad, and Honest Sides of Marketing Agency Life
No matter where you fall in the ecommerce or marketing world, you’ve likely had some sort of experience with a digital marketing agency. If you haven’t, you probably will in the future. There are a lot of connotations (good and bad) that come with the word “agency” and we’re here to provide our insight based […]
4 Reasons You Should Buy Your Branded Search Terms
With all of the time, creativity, and dollars spent on capturing just the right search terms and keywords for your Google Ads, there may be some very obvious ones you’re overlooking: your own brand terms. What are branded terms? Branded terms include your business name, your product names, and any variations on those names. Seems […]
The Secret to a Perfect Video Ad Campaign
Traditionally when businesses think about creating a video, they envision a single video to introduce their brand to customers and perhaps share the features and benefits of their product or service. There isn’t anything “wrong” with this per se. Featuring a video like this on your homepage or product pages can improve conversions and help […]
Emojis in Email Subject Lines: 👍 or 👎?
Depending on who you are (and how old you are), you might think emojis are so five years ago, too millennial, a tad annoying… or on the other end of the spectrum, you might find emojis essential for your day-to-day communication. Personal opinions aside, these special characters can actually play a key role in email marketing, […]
The Ecommerce Influence Stage: Growing from $50 to $100 Million and Beyond
Whether your business began two years ago or it’s a global staple that’s been steadily growing for 25 years, we find that most ecommerce companies go through the same stages of growth. If you’ve conquered the Survival Stage ($1 to $10 million), tackled the Health Stage ($10 million plus), and are scaling far beyond the […]