The Secret to a Perfect Video Ad Campaign
July 18, 2019CommentTraditionally when businesses think about creating a video, they envision a single video to introduce their brand to customers and perhaps share the features and […] …read more
Ecommerce
Emojis in Email Subject Lines: đź‘Ť or đź‘Ž?
July 17, 2019Depending on who you are (and how old you are), you might think emojis are so five years ago, too millennial, a tad annoying… or on […] …read more
Metacake Helps Dockers® Footwear Relaunch with Shopify Plus
July 11, 2019CommentGENESCO’S DOCKERS® FOOTWEAR REBOOTS ONLINE RETAIL STORE
NASHVILLE, Tenn. – July 11, 2019 – Dockers Footwear has launched its redesigned online retail store at dockersshoes.com, creating […] …read more
The Ecommerce Influence Stage: Growing from $50 to $100 Million and Beyond
July 10, 2019CommentWhether your business began two years ago or it’s a global staple that’s been steadily growing for 25 years, we find that most ecommerce companies […] …read more
The Ecommerce Health Stage: Growing from $10 to $50 Million
June 5, 2019While growing a business from $1 to $10 million requires agility and acquisition, moving that company from $10 to $50 million is a whole new […] …read more
The Ecommerce Survival Stage: Growing from $1 to $10 Million
May 22, 2019CommentHere at Metacake, we work with brands of all sizes to drive extreme growth through each stage of an ecommerce business’ lifetime. Over the years, […] …read more
The Delicate Line Between Creepy and Thoughtful in Ecommerce Marketing
April 4, 2019The world of ecommerce has changed marketing quite a bit. With ever improving technologies and seemingly endless customer data, marketers can be extremely specific and […] …read more
Graceland (Elvis Presley) Relaunch Case Study
April 1, 2019CommentGraceland, once the home of Elvis Presley, is now a major tourist destination for Elvis fans from all over the world. It hosts a full […] …read more
The Biggest Challenges that Keep Ecommerce Stores from Growing Exponentially
March 27, 2019CommentAt Metacake, our primary goal for every client is to achieve growth in their business, primarily through the ecommerce channel. With the exception of very […] …read more
Looking for a VP of eCommerce? 9 Things You Can’t Afford to Compromise On
March 7, 2019CommentWhat exactly does a VP of Ecommerce do?
A VP of Ecommerce is the person that runs the entire business unit for your ecommerce channel. They […] …read more
December 17, 2021
There’s no doubt about it, business is complex. But we also see ecommerce business owners overcomplicate it all the time, which leads to overwhelm and …read more