The 3-Part Checklist for Tracking Paid Ads
May 28, 2021Tracking the performance of your marketing campaigns and their results on your ecommerce site can feel tedious and complicated, making it very tempting to put […] …read more
Tracking the performance of your marketing campaigns and their results on your ecommerce site can feel tedious and complicated, making it very tempting to put […] …read more
We’ve spoken at length about the importance of running a data-driven company and we’ve shown you how to move from not using data to using […] …read more
One of the most challenging aspects of marketing is sticking to a process of strategic decision making. Attribution is rarely cut and dry. “Clean” data […] …read more
The beauty and power of digital marketing and ecommerce is that you can see data in real time. You know right away which marketing campaigns, […] …read more
Want to sell more products, get lifelong customers, and create a massive competitive advantage?
Here’s how: Stop selling your products. In fact, don’t sell your products […] …read more
Everyone wants fast growth. But what we all need is healthy growth.
Why, you may ask? This may not be what you want to hear, but […] …read more
Now more than ever, shoppers are moving away from retail stores in favor of online shopping. This means your ecommerce store is facing tremendous opportunities […] …read more
These days, paid social channels make it so “easy” to target the right audience that we’re seeing ecommerce businesses fall into a risky mindset—they’re losing […] …read more
Is your ecommerce business relying heavily on a single marketing platform? (Hint: You probably are.)
If you’re seeing high ROI on one channel, it’s tempting to […] …read more
There is often confusion about where Amazon falls in the direct-to-consumer ecommerce space. Many businesses consider selling on Amazon to be the same thing as […] …read more