
7 Steps for Choosing Ecommerce Metrics that Matter
October 15, 2021If you run an ecommerce business or work for one, you know that there is no shortage of data to watch. Stats, analytics, metrics, and […] …read more
If you run an ecommerce business or work for one, you know that there is no shortage of data to watch. Stats, analytics, metrics, and […] …read more
It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability […] …read more
It’s no secret that digital marketing is changing. Over the last ten years, marketers and advertisers have become accustomed to having complete access to all […] …read more
The world of digital advertising is clearly changing. Moves toward user privacy mean significantly less data tracking. Less data tracking means decreased capabilities for advertisers […] …read more
For most ecommerce brands, promotions and sales are the lifeblood of the business. Whether it’s the annual Black Friday / Cyber Monday sale, a 4th […] …read more
Tracking the performance of your marketing campaigns and their results on your ecommerce site can feel tedious and complicated, making it very tempting to put […] …read more
We’ve spoken at length about the importance of running a data-driven company and we’ve shown you how to move from not using data to using […] …read more
One of the most challenging aspects of marketing is sticking to a process of strategic decision making. Attribution is rarely cut and dry. “Clean” data […] …read more
The beauty and power of digital marketing and ecommerce is that you can see data in real time. You know right away which marketing campaigns, […] …read more
If you were asked “what does your business sell?”, most would respond with the product or service that your business offers. After all, your business […] …read more