Email is an incredibly important component of ecommerce, and to do it well, you need a killer ESP (email service provider, not extrasensory perception…).
Email is […] …read more
If you are an ecommerce brand, chances are you’re running Facebook ads. And if you’re not, you probably should be (unless you are one of […] …read more
You know what a marketing funnel is. You are familiar with moving someone down the funnel starting with an awareness campaign and finishing with a […] …read more
It is amazing how many ecommerce businesses aren’t advertising on YouTube. That’s not to say that YouTube advertising is absolutely for every business, but it […] …read more
In Facebook advertising, the relevance score is a metric often overlooked and overshadowed by conversion rate and cost per click. However, it is one of […] …read more
Content and commerce is all the rage right now, and rightfully so. More than ever, customers are looking for brands that they connect with, and […] …read more
Historically, ecommerce owners have struggled with email. What’s that about?
Email marketing is a vital tool, something that they absolutely need in order to run a […] …read more
What are apps? Do you need to use them to get the most value out of Shopify Plus?
Or is Shopify Plus ready to use out […] …read more