7 Steps for Choosing Ecommerce Metrics that Matter
October 15, 2021If you run an ecommerce business or work for one, you know that there is no shortage of data to watch. Stats, analytics, metrics, and […] …read more
Marketing
5 Steps to Becoming Independent of Ad Platforms
August 20, 2021It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability […] …read more
10 Metrics You’ll Need to Succeed without Platform Data
June 25, 2021It’s no secret that digital marketing is changing. Over the last ten years, marketers and advertisers have become accustomed to having complete access to all […] …read more
How to Measure Advertising in a Private World
June 11, 2021The world of digital advertising is clearly changing. Moves toward user privacy mean significantly less data tracking. Less data tracking means decreased capabilities for advertisers […] …read more
8 Ways to Improve Your Next Ecommerce Promotion for More Conversions
June 4, 2021For most ecommerce brands, promotions and sales are the lifeblood of the business. Whether it’s the annual Black Friday / Cyber Monday sale, a 4th […] …read more
The 3-Part Checklist for Tracking Paid Ads
May 28, 2021Tracking the performance of your marketing campaigns and their results on your ecommerce site can feel tedious and complicated, making it very tempting to put […] …read more
How to Know If You Are a Data-Driven Ecommerce Company
May 21, 2021We’ve spoken at length about the importance of running a data-driven company and we’ve shown you how to move from not using data to using […] …read more
How to Systematically Improve Your Ecommerce Marketing
May 13, 2021One of the most challenging aspects of marketing is sticking to a process of strategic decision making. Attribution is rarely cut and dry. “Clean” data […] …read more
Stop Guessing: How to Run a Data Driven Ecommerce Company
April 23, 2021The beauty and power of digital marketing and ecommerce is that you can see data in real time. You know right away which marketing campaigns, […] …read more
How to Become an Influential Brand that has Impact
April 16, 2021If you were asked “what does your business sell?”, most would respond with the product or service that your business offers. After all, your business […] …read more
October 12, 2023
The impact of AI on various industries has been increasing at an exponential rate. While still in its early stages, AI has already started transforming …read more