Why Focusing on ROAS Will Hurt Your Ecommerce Business
When measuring the success of an ecommerce ad campaign, what is the first metric marketers inspect? Return on ad spend— also known as ROAS. It’s a marketing buzzword, so popular in fact that it’s become the primary KPI for growth marketing. However, we’re here to tell you why focusing solely on ROAS is a short-sighted […]
Who to Hire for Your Marketing: Agency, Freelancer, or Growth Team?
“Marketing experts” experts are a dime a dozen these days. If you need a marketing job done, there are traditional agencies, Facebook ad gurus, growth marketers, CRO experts, funnel hackers, freelancers, and more. Some are the best in the field, while others, you’ll find out, have no clue what they are doing. At first look […]
How to Set Ecommerce Goals and Achieve Them
If you are a successful ecommerce company, you should naturally be a goal-setting and goal-crushing machine. Right? Here at Metacake, we work with ecommerce brands of all sizes, and the truth is many businesses don’t set goals proactively. Oftentimes, businesses are driving while looking in the rearview mirror— setting goals based on the past. Another […]
The Ecommerce Executive’s Guide to Growth Marketing: Part 2
As a leader, it’s your job to understand a lot about a variety of things in order to make the right decisions. Of course you need to rely on your team of experts, but it’s on you to understand things enough to know how they contribute to your goals. Growth marketing is one of those […]
The Upsell Strategy That Converts Like Crazy
Whether you realize it or not, upsells have been around forever. From car salesmen to online retail to the McDonald’s drive-thru (“yes, SUPERSIZE me!”), businesses of all kinds love to ask customers if they would like to “add fries” to their purchase. Multi-step funnel and long-form marketers have been working the upsell game like there […]
The Ultimate Ecommerce Growth Opportunity Checklist
Ecommerce growth opportunities are seemingly endless. Each open door could have a massive impact on your business, but which ones are right for you? And if you’re like most businesses, you may not even realize all of the areas of opportunity that you should be looking at. Missing certain ones could mean missing out on […]
Our Complete Checklist to Launching a New Ecommerce Product
If you’re launching a new ecommerce product, here’s the bad news: there is no holy grail or silver bullet that can absolutely guarantee success. There is always risk in launching a new product. Success takes experience, skill, substantial financial resources, a great plan, and agility (adapting quickly as you figure out what’s working and what […]
The Complete Roadmap to Q4 Success for Ecommerce Brands
Merry (early) Christmas! As a gift from us to you, we’ve curated a collection of free guides in three main areas for driving growth. Go through each one, implement the principles now, and watch your success rise. Need help implementing these strategies? Feel free to contact us to see if we’re a good fit to […]
How We Helped Groove Life Leverage Klaviyo Email Marketing to Explode to 8 Figures in Just 3 Years
Hey there, we’re Metacake – an ecommerce growth team to some of the world’s most influential brands. In this case study, we are going to tell you the story of how we helped our client, Groove Life, grow virally from being non-existent to generating over 8 figures in just under 3 years, using a strong […]
13 Ways To Improve Your Ecommerce Email Program Today (Part 6)
Throughout this series on how to build a dominating ecommerce email program, we’ve outlined how to create an ecommerce email program capable of skyrocketing your business growth exponentially. This is the playbook we use every day with our ecommerce brands and clients. Now it’s time to get a bit more practical. For the last piece […]