The Holy Grail of Ecommerce Success: Creating Lifelong Brand Fans
When you think of a “fan”, what’s the first thing that comes to mind? Sports or music, right? We’ve all seen the insanity behind a true, raving fan. These are the people that stand in line for hours in the pouring rain to get into a show or the 4 crazy friends who paint their […]
Why Prototyping Your Ecommerce Store Can Save Your Company A Fortune
So, you’re about to spend a BUNCH of money creating your new ecommerce store. Doesn’t it seem like a good idea to validate your proposed site flow and design before you get too far down the development road? Prototype and make sure you get it right the first time. Sure, it takes some extra thought […]
The Business Owner’s Guide To Working with Creatives: 10 Crucial Tips – GUEST POST
If you’re a business owner, it can be difficult to seamlessly work with designers or graphic artists. And let’s not forget, this likewise can be difficult for the creatives as well. There is simply a misunderstanding, a different way of thinking. Well, in fact, it is a different way of thinking: right brain vs. left […]
5 Smart eCommerce Product Pages…And What You Can Learn from Them
We spend a lot of time analyzing and designing consumer product detail pages. You might think all product details are created equal, for the most part. A product image, basic details, the price and a buy now button and you’re set! Right? Well, those may be the essential elements, but if that is all you […]
7 Skills Ecommerce Companies Need in a Design Agency
As a growing ecommerce company, it can be hard to find a strong design agency to be your partner as you scale. Here are 7 skills that we’ve found to be crucial for success that you should look for in an ecommerce design agency…but might not expect. 1. Holistic View If you think design in […]
Case Study: How a Local Car Dealership Redesigned Their Website For Success
What is the first thing that pops into your mind when you think of a used car dealership? Most likely it’s not excellent customer service and a great deal. It’s probably tough negotiations followed by taking a car you are unsure about at a price that you feel is too much. So what would you […]
Why Your Ecommerce Strategy is Useless without Experience Design
Is there a relationship between your experience design and your ecommerce strategy? Yes. There is. It’s a fact. There is no ecommerce without some level of customer experience design. Regardless of whether or not you thought about it or intentionally created a strategy, the experience design is there, implicit in your ecommerce store… …and it’s […]
7 Tips for Ecommerce Marketing Success: Tip 4
Don’t be like everyone else. Now that we’ve covered the main fundamentals of online retail success, how do you get ahead of the rest? In order to be successful and to stand out, you must be different. There are industry leaders, and there are followers. Being a follower may be more comfortable and give you […]
7 Tips For Ecommerce Marketing Success: Tip 3
Build trust Now that we know to focus on our product and brand first, what’s next? You must build trust with your audience. Would you ever buy a Rolex from a rundown shop with broken windows and or a street vendor that carries his products around in the inside of his coat? Probably not. At […]
7 Tips for Ecommerce Marketing Success: Tip 2
Brand first. The next marketing fundamentals tip is brand first Wait! I thought product was first…Well, it is. But brand is also first. OK, we understand that technically both product and brand can’t be first. But just go with it. The point is your brand is SUPER important. You need to develop a brand that has […]