7 Tips for Ecommerce Marketing Success: Tip 1
There are endless marketing opportunities. Between social media, SEO, banner ads, retargeting, PPC, YouTube, etc, etc, etc, how do you figure out where to start? This week we’ll be sharing a tip with you every day of the week, starting with some marketing fundamentals. If you follow these fundamentals, you’ll have good basis for very […]
Wash, Rinse, Repeat: How to Test and Optimize Your Site
Before you read any further, take this quick test: Do you have a website? Does your website have traffic? Are you testing your website in order to optimize it? If you answered yes to numbers 1 and 2, you’re making a mistake if you’re not also investing in testing and optimizing. So how should you […]
How to Improve Conversions Using a Mix of Art and Science
There is no magic bullet that will transform your website into a money-making machine. Success doesn’t happen overnight. If you think a beautiful website is all you need to be successful, you’re wrong. If you think a metrics-driven site is all you need to be successful, you’re also wrong. Great websites that convert are a […]
3 Important Analytics to Track for Ecommerce Success (Part 5 of 5)
Successful ecommerce businesses rely heavily on three core elements: acquisition costs, conversion rates, and customer lifetime value. Each of these becomes increasingly complex the deeper you go into testing and analysis, and you’ll always find more and more things to test in your business to make these metrics even more effective. But don’t let the […]
Ecommerce Platform Comparison: Which is Right For You?
Five years ago, there weren’t many choices when it came to setting up an e-commerce site. Any good available options were expensive and required some level of coding experience to maintain. Now, you have multiple ways to set up shop. This is great – except when you have to decide which platform is going to […]
Onsite Optimization for Ecommerce (Part 3 of 5)
Congratulations, you’ve done it. All those carefully crafted banner ads, Facebook promotions, and mobile marketing efforts brought loads of traffic to your site. Now what? How do you ensure these throngs of visitors convert to paying customers? By going after the low-hanging fruit, that’s how! Many companies spend time and money to optimize their homepages, […]
Win Your Customers’ Hearts and Minds With Your Ecommerce Store (Part 2 of 5)
Your ecommerce store is the centerpiece of your online business. This is where visitors are converted into customers, credit card information is submitted, and money is made. If the business is going to succeed, the website has to rock. And this means delivering an amazing customer experience. There are two keys to winning customers. First, win […]
Oh the Places You’ll Go With CRO (Part 4 of 6)
When it comes to conversion rate optimization strategy, many businesses choose to stay close to home — the homepage, that is. On a surface level, focusing on the homepage makes sense. It’s essentially home base for the rest of your site; the place from which all other pages flow. But as Dr. Seuss once cautioned, […]
How to Build a Complete Conversion Rate Optimization Strategy (Part 3 of 6)
Do you need to be doing conversion rate optimization? Let me ask that question a different way…Do you have a website? Do you have traffic? If so, the answer is yes 99.99% of the time. You might think CRO is just valuable for ecommerce stores. It’s not. CRO provides great value for any website with a […]
You’ll Never Look at Marketing the Same Way Again (Part 1 of 6)
Think about all of those investments you’ve made into your marketing. Your website, your e-commerce platform, your brand, your message, your email list, campaign after campaign, the list goes on… That’s a lot of investment and chances are you’ve spent a lot of money. And guess what – it doesn’t stop there… that’s only the […]