The Unexpected Costs of Developing a Web App
Developing a new web app is a big project. And with big projects come unexpected costs…always. In our experience, many clients want a sure thing – a guaranteed cost. But there simply is no sure thing when you’re setting out to build something that’s never been built before. Unavoidable Unexpected Costs: The Nature of Web […]
An Honest Look into FoxyCart’s Ecommerce Platform
We have a pretty extensive collection of tools in our digital bakery. It’s loaded with devices and gadgets that we use on a regular basis. In fact, here are some of our favorites. Some are used for very specific types of projects, others are still being evaluated. We get questions from people all of the […]
How to Improve Conversions Using a Mix of Art and Science
There is no magic bullet that will transform your website into a money-making machine. Success doesn’t happen overnight. If you think a beautiful website is all you need to be successful, you’re wrong. If you think a metrics-driven site is all you need to be successful, you’re also wrong. Great websites that convert are a […]
3 Important Analytics to Track for Ecommerce Success (Part 5 of 5)
Successful ecommerce businesses rely heavily on three core elements: acquisition costs, conversion rates, and customer lifetime value. Each of these becomes increasingly complex the deeper you go into testing and analysis, and you’ll always find more and more things to test in your business to make these metrics even more effective. But don’t let the […]
Ecommerce Platform Comparison: Which is Right For You?
Five years ago, there weren’t many choices when it came to setting up an e-commerce site. Any good available options were expensive and required some level of coding experience to maintain. Now, you have multiple ways to set up shop. This is great – except when you have to decide which platform is going to […]
Onsite Optimization for Ecommerce (Part 3 of 5)
Congratulations, you’ve done it. All those carefully crafted banner ads, Facebook promotions, and mobile marketing efforts brought loads of traffic to your site. Now what? How do you ensure these throngs of visitors convert to paying customers? By going after the low-hanging fruit, that’s how! Many companies spend time and money to optimize their homepages, […]
What Google’s Algorithm Updates Mean For Your Business
Pop quiz: How many Google algorithm updates were introduced in 2014? Two? Three? Five? Try 12. A handful grabbed headlines, like updates to Panda and Penguin and the new Pigeon update. But Google blessed us with a total of 12 updates in 2014 alone.