Diversification in business is critical if you want to create stability. And ecommerce business is no exception. However, most ecommerce businesses are extremely under-diversified and
In order to run a business that is stable, healthy, and growing, diversification is more important than ever. Just like a stock portfolio, investing in
It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability
Most ecommerce brands are not getting the most value possible out of their email program. They might send promotional emails during a sale and have
It’s no secret that digital marketing is changing. Over the last ten years, marketers and advertisers have become accustomed to having complete access to all
We’ve said it before, and it bears repeating: customer service is the frontline of fan creation for ecommerce brands. It is a prime opportunity to
The world of digital advertising is clearly changing. Moves toward user privacy mean significantly less data tracking. Less data tracking means decreased capabilities for advertisers
We’ve spoken at length about the importance of running a data-driven company and we’ve shown you how to move from not using data to using
To be a healthy and successful ecommerce business, you need total control over your primary sales channel. This is key to a long lasting, profitable
The beauty and power of digital marketing and ecommerce is that you can see data in real time. You know right away which marketing campaigns,
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