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Hey there, we’re Metacake – an ecommerce growth team to some of the world’s most influential brands. In this case study, we are going to

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Email Domination - Part 6 - 13 Tips Hero Image

Throughout this series on how to build a dominating ecommerce email program, we’ve outlined how to create an ecommerce email program capable of skyrocketing your

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Email Domination - Part 5 - Segmentation Hero Image

If you’ve been following along on our journey to creating a powerful email program, there is one important component left: your audience. This is the

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Ecommerce Email Domination - Part 4 - Automated Sequences Hero Image

Automated email sequences are a crucial component of building a successful ecommerce machine, yet most brands are not using them to their full potential. It’s

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Ecommerce Email Domination Part 2 Measuring Success Hero Image

“What gets measured, gets managed.” – Peter Drucker Did you know these wise words from Peter Drucker apply to your ecommerce email strategy? There is

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Email Domination Series - Intro Hero Image

As a marketing channel, email has been through more cycles than most. It’s gone from thriving to being claimed “dead” and then brought back to

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10 Things You Must Do Before Starting a Marketing Project Hero Image

Launching a new marketing initiative is no easy task, and it’s easy to overlook important steps in the hustle of a big project. However, missing

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Are Facebook And Instagram Ads Dead Hero Image

If you’ve been in the digital marketing scene awhile, you’re likely aware of the ever-changing industry landscape, especially for Facebook and Instagram. There is an

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8 Email Marketing Tips Hero Image

In our work with brands of all sizes, without a doubt, email marketing (when done right) is by far the highest ROI marketing activity for

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9 Ecommerce Segmentation Strategies Hero Image

Updated: June 30, 2021 It’s no secret that the more personal and tailored you can get in your conversation with a customer, the more likely

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