Does Your Site Need a Redesign?

We’ve heard time and time again that you only get one chance to make a first impression. So, first impressions are incredibly important — especially for websites!

There are over one billion active websites on the internet today. This unfathomable statistic tells us two things:

• First, the struggle for user attention is fiercer than ever.
• Second, having an active website alone isn’t enough for a brand. Your website must be effective at converting visitors into customers or lifelong brand fans.

With so many sites online today and so many opportunities for potential customers to go elsewhere, you can see the importance of first impressions.

If your current site isn’t giving your visitors a good first impression, it might be time for a makeover. In this article, we’ll look at some reasons why a redesign of your website might be in order.

 

Reasons to Give Your Website a Reboot

As your business grows, your website should, too. There are plenty of reasons to give your site a redesign. Today we’ll focus on some common issues that warrant a remodel.

If you’re a brand and run into any one of the following issues on your current website, it’s likely time for a facelift.

User Complaints

Though it’s the most obvious of our reasons, you may be surprised at how many of our former clients have ignored the repeated frustrations of their site’s visitors.

Listen to user feedback, put their experience first, and you will win.

As any sales professional would say, “The customer is always right.” And the same is true for internet travelers.

Yes, negative comments can be obnoxious and uncalled for at times. However, those same complaints about how long it took to find your contact info or how frustrating the checkout process was can be very helpful in making it clear that the time to redesign your website is now!

High Bounce Rate

If you’re tracking your website analytics and you don’t have any conversion goals set up, you should pay particular attention to the bounce rate, especially on your home page (or the most trafficked entrance page). This is the rate of people who leave your site after visiting only a single page.

Simply put, the bounce rate tells you if your site is turning a visitor into a customer or a fan — or if it’s not.

No rocket science here. If your bounce rate on your entrance page is high, it isn’t converting, and it may be time for a redesign.

Not Meeting Goals

Is your current website meeting your current goals? Have you set any goals? For example:

• Is it your goal to sell a product? If so, how many of your visitors are buying that product?
• Is it your goal to promote a message? If so, how many visitors are sharing your content?

If you don’t know the answers to these questions, then you need to set up better analytics to help you measure these crucial business indicators. And if you haven’t clearly defined your goals, you can read about goal setting in our article, How to Set Ecommerce Goals and Achieve Them.

If the answer to those questions is no, it’s time to consider a redesign in order to start converting your visitors into whatever you want them to be.

Whatever your goals may be, if your website isn’t accomplishing them, it’s time to redesign.

Not Mobile-Friendly

Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2023, mobile devices (excluding tablets) generated 58% of global website traffic.

If your site isn’t optimized for mobile, you’re at risk of losing a good percentage of your visitors to a frustrating smartphone experience.

“A great user experience is a currency that never loses its value.” — Ryan Singer, Head of Product Strategy, Basecamp.

Final Thoughts on a Website Redesign

A mobile-friendly website that gives a good first impression and accomplishes your goals is more important than ever. Don’t be another brand that wastes your time and money trying to acquire traffic when your current site design can’t do anything valuable with those visitors.

If your website isn’t converting visitors into customers or fans, the time to redesign your website is now!

The good news is that getting started is easy. Hire a user experience professional like us, and you’ll be well on your way to turning your formerly frustrated visitors into happy customers and lifelong brand fans.