Components of A Successful Product
So, you have a great product idea…now what? Is it worth investing all of the time and money to actually create your product and take it to market? How do you know? At Metacake, product design is in our blood. Between all of the opportunities we have with clients and partners to take an idea […]
6 Ways To Grow A High Quality Email List
Remember back in high school when you’d show up to a party in your coolest grunge wear, ready to guzzle a six-pack of cheap beer to help you get over your social anxiety? With enough of a buzz, you could talk to anyone – or at least care less if you found yourself standing alone. […]
3 Important Analytics to Track for Ecommerce Success (Part 5 of 5)
Successful ecommerce businesses rely heavily on three core elements: acquisition costs, conversion rates, and customer lifetime value. Each of these becomes increasingly complex the deeper you go into testing and analysis, and you’ll always find more and more things to test in your business to make these metrics even more effective. But don’t let the […]
Ecommerce Platform Comparison: Which is Right For You?
Five years ago, there weren’t many choices when it came to setting up an e-commerce site. Any good available options were expensive and required some level of coding experience to maintain. Now, you have multiple ways to set up shop. This is great – except when you have to decide which platform is going to […]
5 Marketing Tools We Can’t Live Without
There are a ton of marketing tools out there. Some of the most widely used tools are well worth the investment, but there are a few that we wouldn’t touch even if they were free. We have two pieces of advice. Try before you buy, and be open to trying newer tools that don’t yet […]
How To Grow The Lifetime Value of Your Ecommerce Customers (Part 4 of 5)
When you start a company, getting sales is only the first step. Sure, you’re thrilled with your first 1,000 sales, but you don’t just want 1,000 consumers to buy your product once. You want those 1,000 to buy from you again and again. You want a solid base of loyal, consistent customers. That’s where lifetime […]
Onsite Optimization for Ecommerce (Part 3 of 5)
Congratulations, you’ve done it. All those carefully crafted banner ads, Facebook promotions, and mobile marketing efforts brought loads of traffic to your site. Now what? How do you ensure these throngs of visitors convert to paying customers? By going after the low-hanging fruit, that’s how! Many companies spend time and money to optimize their homepages, […]
Win Your Customers’ Hearts and Minds With Your Ecommerce Store (Part 2 of 5)
Your ecommerce store is the centerpiece of your online business. This is where visitors are converted into customers, credit card information is submitted, and money is made. If the business is going to succeed, the website has to rock. And this means delivering an amazing customer experience. There are two keys to winning customers. First, win […]
Your Business is More than Your Ecommerce Store (Part 1 of 5)
There’s a big difference between an ecommerce store and an ecommerce business. An ecommerce store sells products and fulfills orders. Anyone (well…almost anyone) with a bit of research and technical savvy can throw up an ecommerce store with a couple of products and call it a day. But to build a successful ecommerce business? That’s another […]
Oh the Places You’ll Go With CRO (Part 4 of 6)
When it comes to conversion rate optimization strategy, many businesses choose to stay close to home — the homepage, that is. On a surface level, focusing on the homepage makes sense. It’s essentially home base for the rest of your site; the place from which all other pages flow. But as Dr. Seuss once cautioned, […]