Author: Ken Ott

Do you need to be doing conversion rate optimization? Let me ask that question a different way…Do you have a website? Do you have traffic?

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E-commerce store owners are scrambling. They’re doing everything they can think of to boost sales. They’ve thrown their money in every direction imaginable – marketing,

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Think about all of those investments you’ve made into your marketing. Your website, your e-commerce platform, your brand, your message, your email list, campaign after

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Pop quiz: How many Google algorithm updates were introduced in 2014? Two? Three? Five? Try 12. A handful grabbed headlines, like updates to Panda and Penguin and the new Pigeon update. But Google blessed us with a total of 12 updates in 2014 alone.

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There are two things people really like about Google Analytics. First, it’s free! (And who doesn’t love free stuff?) Second, it provides you with a

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As we look back at 2014 and wipe the sweat from our collective brows, we realize what a big year it has been at Metacake.

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Before you start driving traffic to your site… Before you spend a single penny on marketing…. You must be absolutely certain that your site communicates

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“Waffle, ketchup and olives were a bad choice. #projectilethrowup” I think we can all agree that the intimate details of a throwup session is never

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Today everybody wants to be mobile, and rightfully so. It’s crucial that your audience has a great mobile experience with your brand. However, in our

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Today many people use WordPress like your grandmother drives a Ferrari. 1st gear works great, no doubt. But unbeknownst to grandma, there are 7 more

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