
What Ecommerce Customer Data Should You Actually Collect and Store?
February 2, 2022We’ve discussed the importance of owning your ecommerce customer database and storing all of that user information in one place. But even if you do […] …read more
We’ve discussed the importance of owning your ecommerce customer database and storing all of that user information in one place. But even if you do […] …read more
Are your customers actually your customers? The answer to that question depends on where you store your customer lists.
In the B2B world, and even in […] …read more
There’s no doubt about it, business is complex. But we also see ecommerce business owners overcomplicate it all the time, which leads to overwhelm and […] …read more
This post is a continuation of our series for ecommerce executives. Whether you’re an ecommerce business owner, corporate-level executive, or ecommerce manager, it’s important to […] …read more
For most ecommerce businesses, promotions are essential to hit quarterly revenue goals, keep existing customers happy, and acquire new customers. Whether it’s a major sitewide […] …read more
Let’s start by clarifying that this is not a post outlining marketing strategies for running promos (although you can find tips for that here). Today’s […] …read more
GENESCO’S DOCKERS® FOOTWEAR REBOOTS ONLINE RETAIL STORE
NASHVILLE, Tenn. – July 11, 2019 – Dockers Footwear has launched its redesigned online retail store at dockersshoes.com, creating […] …read more
Whether or not you’re new to selling online, chances are you’ve considered using upsells to increase average order value (AOV) and to provide a convenient, […] …read more
For Immediate Release – 3/12/15
NASHVILLE, TENN. – Metacake, a boutique marketing, design and technology firm based in Franklin, Tenn., solidified its place among the leading […] …read more
Over the past three years, not only has our team at Metacake tripled, but we’ve somehow managed to recruit world-class craftsmen that happen to be […] …read more