The Perfect Ecommerce Shopping Cart Page Design
February 4, 2022Everyone knows that the shopping cart and checkout pages are critical in the conversion process. This is where the sale is closed and also happens […] …read more
What Ecommerce Customer Data Should You Actually Collect and Store?
February 2, 2022We’ve discussed the importance of owning your ecommerce customer database and storing all of that user information in one place. But even if you do […] …read more
It’s Time to Own Your Customer Database Again
January 19, 2022Are your customers actually your customers? The answer to that question depends on where you store your customer lists.
In the B2B world, and even in […] …read more
The 5 Golden Multipliers to Grow Your Ecommerce Business
December 17, 2021There’s no doubt about it, business is complex. But we also see ecommerce business owners overcomplicate it all the time, which leads to overwhelm and […] …read more
The Executive’s Guide to Paid Search Ads for Ecommerce Sites
December 7, 2021This post is a continuation of our series for ecommerce executives. Whether you’re an ecommerce business owner, corporate-level executive, or ecommerce manager, it’s important to […] …read more
The Ultimate Ecommerce Promotion Launch Checklist
November 19, 2021For most ecommerce businesses, promotions are essential to hit quarterly revenue goals, keep existing customers happy, and acquire new customers. Whether it’s a major sitewide […] …read more
The Secret to Running Promos on Shopify Plus without Breaking Your Store
August 27, 2021Let’s start by clarifying that this is not a post outlining marketing strategies for running promos (although you can find tips for that here). Today’s […] …read more
Metacake Helps Dockers® Footwear Relaunch with Shopify Plus
July 11, 2019CommentGENESCO’S DOCKERS® FOOTWEAR REBOOTS ONLINE RETAIL STORE
NASHVILLE, Tenn. – July 11, 2019 – Dockers Footwear has launched its redesigned online retail store at dockersshoes.com, creating […] …read more
How to Optimize Your Upsells
February 1, 2019Whether or not you’re new to selling online, chances are you’ve considered using upsells to increase average order value (AOV) and to provide a convenient, […] …read more
Metacake Joins Nashville’s Advertising Elite with 11 ADDY Awards
March 10, 2015CommentFor Immediate Release – 3/12/15
NASHVILLE, TENN. – Metacake, a boutique marketing, design and technology firm based in Franklin, Tenn., solidified its place among the leading […] …read more
July 26, 2022
From small brands to global companies, most ecommerce businesses seem to be hyper focused on attribution when determining their marketing efforts’ success. Rather than looking …read more