Category: Branding

How to Become an Influential Brand that has Impact

Learn the secret ingredient to increasing brand influence and longevity, and how to achieve the mindset shift that gets you there.

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The first thing a potential new customer does when they hear about your company is look you up online. Clearly, websites are a requirement for

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Lifelong Brand Fans Hero

When you think of a “fan”, what’s the first thing that comes to mind? Sports or music, right? We’ve all seen the insanity behind a

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Did you know that millennials over took baby boomers as the largest generation last year? Well, they did. What does that mean for your marketing

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Having brand messaging guidelines for your company is vitally important. When you do brand messaging guidelines right, there are a bevy of benefits. First, it

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There’s a common belief that offering sales and promotions will cheapen your brand, especially if you are a premium or luxury brand. Brands often refuse

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Art + Science = Success We have found that success is created when there is a balance between art and science. A successful business is

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Our mission at Metacake is simple: to create experiences that matter to grow businesses that matter. Experiences That Matter What do we mean by experiences

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Rebranding is about reinvention: to rethink your brand and to make your customer see you differently. If this is not your goal… Perhaps rebranding is

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What is the first thing that pops into your mind when you think of a used car dealership? Most likely it’s not excellent customer service

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