Branding

How to Build a Website That Reflects Your Core Values

February 15, 2024

The first thing a potential new customer does when they hear about your company is look you up online.

Clearly, websites are a requirement for businesses […] …read more

The Holy Grail of Ecommerce Success: Creating Lifelong Brand Fans

August 8, 2019

When you think of a “fan”, what’s the first thing that comes to mind?

Sports or music, right? We’ve all seen the insanity behind a true, […] …read more

Marketing to Millennials: The One Thing You Need to Sell to the Largest Generation

April 18, 2018

Did you know that millennials over took baby boomers as the largest generation last year?

Well, they did.

What does that mean for your marketing strategy?

Over time, […] …read more

Your Complete Brand Messaging Guidelines Checklist

April 13, 2017

Having brand messaging guidelines for your company is vitally important. When you do brand messaging guidelines right, there are a bevy of benefits.

First, it allows […] …read more

How To Offer Ecommerce Promotions That Drive Sales (Without Discounting Your Brand)

December 20, 2016

There’s a common belief that offering sales and promotions will cheapen your brand, especially if you are a premium or luxury brand. Brands often refuse […] …read more

The Metacake Formula for Success

October 27, 2016

Art + Science = Success
We have found that success is created when there is a balance between art and science.

A successful business is equal parts […] …read more

The Metacake Mission Explained

October 20, 2016

Our mission at Metacake is simple: to create experiences that matter to grow businesses that matter.
Experiences That Matter
What do we mean by experiences that matter? […] …read more