Category: Marketing

“Dare Greatly.” It’s a simple quote from Teddy Roosevelt that hangs on the wall in the Metacake offices. It inspires us to roll up our

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Have you ever dreamed of being a nomad, throwing caution to the wind and trusting The Universe to provide for your every need? It’s a

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Yes, we at Metacake consider ourselves philosophers. Not exactly cut from the same mold as Aristotle and Socrates, but we’ve been known to philosophize about

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About to launch your first SaaS platform? Congratulations! Do you have customers knocking down your digital door in anticipation of your public launch? No? In

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So, you have a great product idea…now what? Is it worth investing all of the time and money to actually create your product and take

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Remember back in high school when you’d show up to a party in your coolest grunge wear, ready to guzzle a six-pack of cheap beer

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Successful ecommerce businesses rely heavily on three core elements: acquisition costs, conversion rates, and customer lifetime value. Each of these becomes increasingly complex the deeper

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There are a ton of marketing tools out there. Some of the most widely used tools are well worth the investment, but there are a

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When you start a company, getting sales is only the first step. Sure, you’re thrilled with your first 1,000 sales, but you don’t just want

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Congratulations, you’ve done it. All those carefully crafted banner ads, Facebook promotions, and mobile marketing efforts brought loads of traffic to your site. Now what?

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