Forget Best Practices: Great Websites are Created Through User Experience Testing
Why is user testing an important part of the design process? Find out here, where we examine best practices vs. user testing for effective ecommerce stores.
How to Build a Website That Reflects Your Core Values
The first thing a potential new customer does when they hear about your company is look you up online. Clearly, websites are a requirement for businesses in this day and age. But just having a website isn’t enough. Your website needs to immediately communicate who you are. Because, as the adage goes, “You never get […]
The Perfect Ecommerce Category Page to Increase Conversions
Now more than ever, shoppers are moving away from retail stores in favor of online shopping. This means your ecommerce store is facing tremendous opportunities for growth… but it also means that optimizing your site design has never been more important. While homepages and product detail pages receive a lot of attention, don’t overlook the […]
Why Focusing on ROAS Will Hurt Your Ecommerce Business
When measuring the success of an ecommerce ad campaign, what is the first metric marketers inspect? Return on ad spend— also known as ROAS. It’s a marketing buzzword, so popular in fact that it’s become the primary KPI for growth marketing. However, we’re here to tell you why focusing solely on ROAS is a short-sighted […]
The Ecommerce Executive’s Buyers Guide to Website Platforms for High Volume Stores
What is the best platform for ecommerce growth? As a high volume ecommerce business, doing several million to hundreds of millions in revenue per year, it can be a hard decision. As the decision-maker, no doubt you will be getting differing opinions from your heads of IT, marketing, fulfillment or any other team lead. But […]
The Ecommerce Executive’s Guide to Increasing Purchase Conversions
When it comes to growing an ecommerce business, increasing conversions is one of your largest and most impactful opportunities. Depending on the size of your business, increasing your website’s conversion rate by even half of a percentage point could mean a major revenue increase for your business. However, the path to reducing customer friction and […]
RIP Magento: Why Magento 1’s End of Life is the Best Thing for Your Business
Many businesses have been using Magento to power their ecommerce store for decades. Magento, in its prime, was the go-to platform for ecommerce businesses. When it was first released, it was the most innovative and versatile platform, allowing you to build practically anything you wanted on top of their backend. Many businesses today would not […]
Our Complete Checklist for Launching a Shopify Store
Are checklists loads of fun? No. But do they work? ABSOLUTELY. Checklists prevent failure. Checklists save lives. Here’s the proof. Implementing checklists in eight hospitals led to an average reduction in complications of 36% and cut deaths by almost half. (Yes, you read that right…cut deaths IN HALF). Migrating Your Ecommerce Store When dealing with […]
10 Best Practices for Ecommerce Landing Pages
Picture this: You’re about to launch a new advertising campaign, complete with captivating Facebook ads, a killer video, eye-catching Google ads, and clever email content. You’ve covered all your bases, right? Think again. As a marketer, where you land your potential customers is half the battle for a conversion. In other words, you can have […]
Shopify and BigCommerce Security: 7 Steps to Protecting Your eCommerce Business from Disaster
In the world of ecommerce and the internet today, cyber-security sometimes gets taken for granted. Cloud-hosted ecommerce platforms like Shopify Plus and BigCommerce Enterprise for small and large global brands have taken away the burden of set up, PCI compliance, high-risk security, and stability. Brands are now able to focus much more on their product, […]