9 Benefits of Shopify, Plus Why It’s Our Go-to Ecommerce Platform (& Should Be Yours Too)
Here at Metacake, we love Shopify.
Since 2009, we’ve been using Shopify for our client’s ecommerce needs. Back then, quality hosted ecommerce solutions were few and far between. While expensive, customizable solutions existed for enterprises, smaller businesses had limited hosted solutions to choose from.
Shopify stood out from competitors, as it was an affordable hosted solution that allowed you to customize your own design.
Today, there are many more hosted ecommerce platforms to choose from, but Shopify is still our go-to platform.
Here are some benefits we see from using Shopify.
Top Benefits of Using Shopify
1. Peace of Mind
One of the premier benefits of using Shopify is that it’s scalable, secure, and stable. As a merchant, you should be focused on selling your products, not on maintaining your commerce software or making sure your store stays live on Black Friday.
Shopify covers all your basic ecommerce needs, allowing you peace of mind and the opportunity to focus your efforts on your product or service.
2. Design Flexibility
Shopify offers the best combination of design flexibility and ease of use compared to its competitors, making it an all-around great solution.
For beginners or non-technical users, Shopify enables you to easily create a professional ecommerce site with their selection of preset themes. You also have the ability to customize the look and feel of the site with colors, fonts, and brand images.
For advanced users, you can fully customize and build out a site on your own within the Shopify system.
3. Flexible Functionality and API
Typically, when you choose a hosted platform, you sacrifice a substantial amount of functionality. Self-hosted platforms often provide more flexibility, while hosted solutions are more limiting because you can’t access the code.
One of Shopify’s many benefits is that it has a great API and built-in functionality, offering you more control over your platform.
4. Marketing Capabilities
Shopify offers a number of features that make it a great marketing platform. With built-in autoresponders, abandoned cart follow-ups, integration with social media platforms, and a wide variety of easily installable apps, Shopify makes marketing easier for everyone.
5. Extensive App Library
Shopify has its very own vibrant app community, which is much larger than any of its competitors. Before Shopify, you had to build your own solutions if you wanted custom features on your site. Now, there are apps in Shopify for almost anything you can imagine, including loyalty programs, crowd-funding, image optimizers, and social plugins.
Here are some of our favorite Shopify apps to get you started.
6. Enterprise Solution for Larger Stores
Shopify has a revolutionary solution called Shopify Plus for enterprise-level clients. Previously, large commerce stores had to build their commerce platforms from scratch in order to have the custom solution they wanted. This was both cost-consuming and time-consuming to build out, especially with the required maintenance and updates.
With Shopify Plus, enterprise clients have the scalability they need to handle higher volumes, as well as the flexibility to meet their business and design needs. It’s easy to implement and considerably less expensive than competitor platforms.
Read our full, in-depth review of Shopify Plus here.
7. Great Customer Support
Shopify offers great customer support to both their customers and certified partners, like us! If you have a problem or question about your store, they’re quick to get back to you with high-quality service.
8. Dedication to Continuous Improvement
The Shopify team is passionate about their technology, always working to improve their commerce solution, and fully focused on building the best possible ecommerce platform.
While many competitors split their focus by selling other services along with their platform, Shopify sticks to what they do best in order to provide the high-quality services their customers need.
9. Multi-Channel Commerce
Shopify does more than just provide a web platform for you to sell your products. They also enable customers to sell through social media channels, place buy buttons on third-party websites, integrate mobile checkout with Apple Pay, and use Shopify for physical commerce as well.
The Benefits of Using Shopify: Final Thoughts
With all the benefits of using Shopify, the platform stands out as a dynamic and powerful tool for anyone in the ecommerce space. With its user-friendly interface, flexible customization, and top-tier support, Shopify is the ideal ecommerce solution for businesses of all sizes.
Interested in using Shopify as your commerce solution? We’re highly rated Shopify and Shopify Plus experts, and we’d love to help you get started!
