It’s Time to Own Your Customer Database Again
January 19, 2022Are your customers actually your customers? The answer to that question depends on where you store your customer lists.
In the B2B world, and even in […] …read more
The Ecommerce Growth Academy
The 5 Golden Multipliers to Grow Your Ecommerce Business
December 17, 2021There’s no doubt about it, business is complex. But we also see ecommerce business owners overcomplicate it all the time, which leads to overwhelm and […] …read more
The Executive’s Guide to Paid Search Ads for Ecommerce Sites
December 7, 2021This post is a continuation of our series for ecommerce executives. Whether you’re an ecommerce business owner, corporate-level executive, or ecommerce manager, it’s important to […] …read more
The Ultimate Ecommerce Promotion Launch Checklist
November 19, 2021For most ecommerce businesses, promotions are essential to hit quarterly revenue goals, keep existing customers happy, and acquire new customers. Whether it’s a major sitewide […] …read more
The 8 Most Important Parts of Your Website to Update for Any Promotion
November 12, 2021If you’ve been in the ecommerce world for any amount of time, you know that promotions (also called sales) and product launches are the lifeblood […] …read more
7 Steps for Choosing Ecommerce Metrics that Matter
October 15, 2021If you run an ecommerce business or work for one, you know that there is no shortage of data to watch. Stats, analytics, metrics, and […] …read more
How to Diversify Your Ecommerce Sales Channels
September 17, 2021Diversification in business is critical if you want to create stability. And ecommerce business is no exception. However, most ecommerce businesses are extremely under-diversified and […] …read more
The 5 Essential Sales Channels for Any Consumer Product Company
September 10, 2021In order to run a business that is stable, healthy, and growing, diversification is more important than ever. Just like a stock portfolio, investing in […] …read more
The Anatomy of a Perfect FAQ Page
September 3, 2021When it comes to building an ecommerce store, the FAQ page is not exactly the star of the show. It’s typically an afterthought during a […] …read more
The Secret to Running Promos on Shopify Plus without Breaking Your Store
August 27, 2021Let’s start by clarifying that this is not a post outlining marketing strategies for running promos (although you can find tips for that here). Today’s […] …read more
July 26, 2022
From small brands to global companies, most ecommerce businesses seem to be hyper focused on attribution when determining their marketing efforts’ success. Rather than looking …read more