What exactly does a VP of Ecommerce do?
A VP of Ecommerce is the person that runs the entire business unit for your ecommerce channel. They […] …read more
Metacake, founded in 2011, has been an ecommerce agency for quite some time now. But we’ve always been reluctant to use the agency title. We, […] …read more
These days, most of us are big fans of the philosophy “work smarter, not harder.” But have you started applying that to your email marketing? […] …read more
Whether or not you’re new to selling online, chances are you’ve considered using upsells to increase average order value (AOV) and to provide a convenient, […] …read more
Email is an incredibly important component of ecommerce, and to do it well, you need a killer ESP (email service provider, not extrasensory perception…).
Email is […] …read more
Shopify exists to power ideas and innovation through ecommerce. Their goal is to enable entrepreneurs and enterprises alike to do ecommerce without technology holding them […] …read more
If you are an ecommerce brand, chances are you’re running Facebook ads. And if you’re not, you probably should be (unless you are one of […] …read more
Violette Field Threads is a client that we have partnered with. They sell downloadable sewing patterns in a variety of clothing sizes, including children, baby, […] …read more
Beginners beware: This is not an article for you.
But if your store is growing rapidly, stick around and read on.
Sales are up, orders are in, […] …read more
You know what a marketing funnel is. You are familiar with moving someone down the funnel starting with an awareness campaign and finishing with a […] …read more
A VP of Ecommerce is the person that runs the entire business unit for your ecommerce channel. They …read more