Some companies are fundamentally against running sales or promotions, usually out of fear of damaging their brand value. While we disagree that promotions devalue your […] …read more
Did you know that millennials over took baby boomers as the largest generation last year?
Well, they did.
What does that mean for your marketing strategy?
Over time, […] …read more
Why is a user centered web design better than any other type?
It seems obvious, right? When you are building a website, you should build it […] …read more
Well, the first important question to answer is “what role does a VP of Ecommerce fill?”
What is a VP of Ecommerce?
In short, a VP of […] …read more
Chatbots are hot these days. They are the latest and greatest in the digital world…but do they really work? Do they boost web performance in […] …read more
Trends are constantly changing and evolving, but don’t discount them as passing fads. As an ecommerce store, it’s important to stay on top of trends.
Here’s […] …read more
The primary goal of product descriptions is to help sell your product. It is your opportunity to explain to your customers how awesome your product […] …read more
What makes a successful marketing team?
A successful marketing team needs to be many things. It needs to be holistic, multi-disciplinary, multi-channel, strategic, talented, and highly […] …read more
Good people make bad decisions every day without even knowing it… don’t let this be you when running your ecommerce store. Here are 10 ways […] …read more
What is churn rate?
So, what exactly is churn rate, and why is it a problem for your business?
The technical definition of churn rate, according to churn-rate.com […] …read more
While growing a business from $1 to $10 million requires agility and acquisition, moving that company from $10 to $50 million is a …read more