Branding

Own, Don’t Rent: The Key to a Winning Content Hub

January 12, 2016

For a while, there were theories that you should develop outside blogs to link back to your site for better SEO or page ranking, but […] …read more

The Branding Checklist for Startups

November 17, 2015

Let’s take a moment to consider one of the most successful startups in the world.

Google.

When it comes to branding, companies tend to get hung up […] …read more

3 Marketing Challenges You’ll Face in Fast Growing Business

November 4, 2015

There is only one thing that is certain about business growth: it is uncertain.

It’s extremely rare for a company to grow at a predictable pace. […] …read more

How Your Company Culture Affects Your Marketing

October 6, 2015

“Dare Greatly.”

It’s a simple quote from Teddy Roosevelt that hangs on the wall in the Metacake offices. It inspires us to roll up our sleeves […] …read more

5 Questions Every Business Should Ask for a Stronger Marketing Strategy

September 22, 2015

Have you ever dreamed of being a nomad, throwing caution to the wind and trusting The Universe to provide for your every need?

It’s a romantic […] …read more

Win Your Customers’ Hearts and Minds With Your Ecommerce Store (Part 2 of 5)

July 16, 2015

Your ecommerce store is the centerpiece of your online business. This is where visitors are converted into customers, credit card information is submitted, and money is […] …read more

Your Business is More than Your Ecommerce Store (Part 1 of 5)

July 9, 2015

There’s a big difference between an ecommerce store and an ecommerce business.

An ecommerce store sells products and fulfills orders. Anyone (well…almost anyone) with a bit of […] …read more

What is my Brand?

April 8, 2014

Your brand is not your logo. Or your website. Or your product. Or any other company asset.

Your brand is something far deeper. It’s something that […] …read more