Category: Branding

Brand first. The next marketing fundamentals tip is brand first Wait! I thought product was first…Well, it is. But brand is also first. OK, we understand

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For a while, there were theories that you should develop outside blogs to link back to your site for better SEO or page ranking, but

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Let’s take a moment to consider one of the most successful startups in the world. Google. When it comes to branding, companies tend to get

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There is only one thing that is certain about business growth: it is uncertain. It’s extremely rare for a company to grow at a predictable

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“Dare Greatly.” It’s a simple quote from Teddy Roosevelt that hangs on the wall in the Metacake offices. It inspires us to roll up our

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Have you ever dreamed of being a nomad, throwing caution to the wind and trusting The Universe to provide for your every need? It’s a

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Your ecommerce store is the centerpiece of your online business. This is where visitors are converted into customers, credit card information is submitted, and money is

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There’s a big difference between an ecommerce store and an ecommerce business. An ecommerce store sells products and fulfills orders. Anyone (well…almost anyone) with a bit

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Your brand is not your logo. Or your website. Or your product. Or any other company asset. Your brand is something far deeper. It’s something

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