Brand first.
The next marketing fundamentals tip is brand first
Wait! I thought product was first…Well, it is. But brand is also first.
OK, we understand that technically both […] …read more
For a while, there were theories that you should develop outside blogs to link back to your site for better SEO or page ranking, but […] …read more
Let’s take a moment to consider one of the most successful startups in the world.
Google.
When it comes to branding, companies tend to get hung up […] …read more
There is only one thing that is certain about business growth: it is uncertain.
It’s extremely rare for a company to grow at a predictable pace. […] …read more
“Dare Greatly.”
It’s a simple quote from Teddy Roosevelt that hangs on the wall in the Metacake offices. It inspires us to roll up our sleeves […] …read more
Have you ever dreamed of being a nomad, throwing caution to the wind and trusting The Universe to provide for your every need?
It’s a romantic […] …read more
Your ecommerce store is the centerpiece of your online business. This is where visitors are converted into customers, credit card information is submitted, and money is […] …read more
There’s a big difference between an ecommerce store and an ecommerce business.
An ecommerce store sells products and fulfills orders. Anyone (well…almost anyone) with a bit of […] …read more
Your brand is not your logo. Or your website. Or your product. Or any other company asset.
Your brand is something far deeper. It’s something that […] …read more
Are you looking to create a business with raving fans who will be loyal to your company for years to come? You will need to …read more