Brand first.
The next marketing fundamentals tip is brand first
Wait! I thought product was first…Well, it is. But brand is also first.
OK, we understand that technically both […] …read more
There are endless marketing opportunities. Between social media, SEO, banner ads, retargeting, PPC, YouTube, etc, etc, etc, how do you figure out where to start?
This […] …read more
Digital marketing is always changing, evolving, and quickly. We’re not talking microevolutions that occur over thousands of years, but radical evolution on a yearly basis.
So […] …read more
For a while, there were theories that you should develop outside blogs to link back to your site for better SEO or page ranking, but […] …read more
Before you read any further, take this quick test:
Do you have a website?
Does your website have traffic?
Are you testing your website in order to optimize […] …read more
You’ve poured over Google’s Keyword Planner, selecting just the right phrases to get your company top, or at least near-top, ranking in search results. You […] …read more
There’s no doubt people are using their phones and tablets more and more. But did you know that while mobile app usage is increasing, mobile […] …read more
Let’s take a moment to consider one of the most successful startups in the world.
Google.
When it comes to branding, companies tend to get hung up […] …read more
There is only one thing that is certain about business growth: it is uncertain.
It’s extremely rare for a company to grow at a predictable pace. […] …read more
“Dare Greatly.”
It’s a simple quote from Teddy Roosevelt that hangs on the wall in the Metacake offices. It inspires us to roll up our sleeves […] …read more
Comparing Shopify Plus vs. BigCommerce? Explore the key pros and cons of each platform to find the best fit for your enterprise needs. …read more