How to Do Market Research: A Minimalist Guide and Template

Top-down view of a workspace with a blog overlay on market research, showing a laptop, graphs, coffee, and tablet.

Not sure if you should invest in market research? Some business owners take market research into overdrive, spending tens or hundreds of thousands of dollars on complicated studies that may or may not produce valuable insights. But some level of market research is fundamental for success, whether you’re a new business or an established brand […]