How to Become an Influential Brand that has Impact
Learn the secret ingredient to increasing brand influence and longevity, and how to achieve the mindset shift that gets you there.
Should You Outsource Ecommerce Marketing or Keep it In-House? 3 Questions To Ask
Learn the pros and cons of outsourcing ecommerce marketing vs. keeping it in-house, plus discover a viable third option.
YouTube Ads: An Untapped Opportunity for Ecommerce Businesses
Discover the opportunities in ecommerce YouTube ads and how brands can take advantage of this unique form of advertising on a bustling, ad-friendly platform.
Leveling Up with Gamification and Customer Rewards
Learn 3 strategies for incorporating ecommerce gamification into your rewards program for a profitable cycle that keeps customers coming back.
7 Questions To Ask Before Hiring a PPC Management Company
“We hired a PPC expert…” or “We just finished working with a PPC guru…” are usually the beginnings of a horror story. When it comes to paid ad management, self-proclaimed experts have burned almost everyone. Good, honest paid ad management is extremely difficult to come by. Why is that? PPC has long been a buzzword, […]
eCommerce Stores: How to Make the Most of Your Facebook Marketing Strategy Through Funnels
Unlock the power of Facebook ad funnels for your ecommerce brand to drive better engagement and conversions with strategic targeting and creative retargeting.
5 Steps to Becoming Independent of Ad Platforms
It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability to track user data has led to a heavy reliance on that data. Now, with the new push for privacy, platforms like Facebook and Google have to work differently. With […]
10 Metrics You’ll Need to Succeed without Platform Data
It’s no secret that digital marketing is changing. Over the last ten years, marketers and advertisers have become accustomed to having complete access to all levels of data, relying on it heavily to track ad performance and measure success. However, updates from Big Tech companies in 2021 have changed all of that. It’s time to […]
How to Measure Advertising in a Private World
The world of digital advertising is clearly changing. Moves toward user privacy mean significantly less data tracking. Less data tracking means decreased capabilities for advertisers to measure campaign performance on the ad platforms they use daily. Starting with iOS 14, tech companies like Apple have taken steps to remove tracking ability advertising platforms and their […]
How to Know If You Are a Data-Driven Ecommerce Company
We’ve spoken at length about the importance of running a data-driven company and we’ve shown you how to move from not using data to using data to drive decisions and achieve predictable business success. The availability of real-time data allows business owners and marketers to know right away which campaigns, site optimizations, or product launches […]