Stop Guessing: How to Run a Data Driven Ecommerce Company
The beauty and power of digital marketing and ecommerce is that you can see data in real time. You know right away which marketing campaigns, site strategies, or product launches are working and which are not. This presents a huge opportunity for the business owner, but many companies don’t use data to systematically create a […]
The Secret to Selling More Products (Hint: Don’t Sell Them)
Want to sell more products, get lifelong customers, and create a massive competitive advantage? Here’s how: Stop selling your products. In fact, don’t sell your products at all. We’re going to let you in on the best kept ecommerce secret—if your marketing is 100% focused on selling your product, you’re doing it wrong. This is […]
How to Achieve Healthy Growth for Your Ecommerce Business
Everyone wants fast growth. But what we all need is healthy growth. Why, you may ask? This may not be what you want to hear, but the path to success is never the most exciting one—in fact, it’s chock-full of the boring stuff that no one ever talks about. Success requires the road less traveled, […]
The Perfect Ecommerce Category Page to Increase Conversions
Now more than ever, shoppers are moving away from retail stores in favor of online shopping. This means your ecommerce store is facing tremendous opportunities for growth… but it also means that optimizing your site design has never been more important. While homepages and product detail pages receive a lot of attention, don’t overlook the […]
How to Create an Ecommerce Avatar (with Template)
These days, paid social channels make it so “easy” to target the right audience that we’re seeing ecommerce businesses fall into a risky mindset—they’re losing touch with who their target customers actually are. Have you ever launched an ad, confident that your platform’s algorithm will target the right customers, only to wonder why people aren’t […]
How (and Why) to Diversify Your Ecommerce Marketing Channels Before It’s Too Late
Is your ecommerce business relying heavily on a single marketing platform? (Hint: You probably are.) If you’re seeing high ROI on one channel, it’s tempting to put on your blinders and focus on the one channel that’s bringing in the most money. Let me tell you: That strategy works until it doesn’t… and by then, […]
Why Amazon Is Not Ecommerce and Why You Need Both
There is often confusion about where Amazon falls in the direct-to-consumer ecommerce space. Many businesses consider selling on Amazon to be the same thing as owning an ecommerce channel. However, true DTC ecommerce is when you own the platform you’re selling on (your website) and most importantly, you own the direct relationship with the customer. […]
The Power of Positive: A Simple Ecommerce Tip that Produces Big Results
There is a reason why the best kept “secrets” are often hidden in plain sight. It’s because more often than not, these “secrets” are the obvious thing that everyone takes for granted. They are the common sense things that very few actually put into practice. At the time of writing this, the world is in […]
How to Crisis Proof Your Ecommerce Business
Crisis will come. Downturns will happen. Winter will always be one of the seasons. It is inevitable. Everything is a cycle. It may be more or less severe. It could be specific to your business or it might be a global pandemic like the one we are facing today with COVID-19. But there is no […]
Why a Downturn is the Best Time to Build Your Brand and Grow Fans
We often talk about the value of creating fans of your brand, not just customers. Your brand is the emotional connection between your business and its customers (or potential customers). Yet for so many businesses, especially in ecommerce, we don’t know how to effectively build that connection and how that connection can be used to […]