HealthStream is the #1 advisor for developing and empowering people to deliver the highest quality of care, working side-by-side with 4,000+ healthcare organizations for over 30 years to cultivate a more competent and engaged workforce.
Nursegrid Learn is a fresh approach to check off requirements, explore new skills, and shine bright in your career.
Metacake partnered with HealthStream to bring their world-class educational content to a direct-to-consumer ecommerce platform. We created a custom Shopify Plus store experience specifically designed to make HealthStream’s educational products easy for customers to find and purchase.
The store facilitates building an online nurse community focused on professional development through free and paid courses, career growth tools, and job opportunities. It also establishes a foundation for organic traffic growth and long-term channel expansion. From a technical perspective, Metacake integrated the HealthStream store with their internal Learning Management System to enable seamless delivery of digital educational products to end customers.
Overall, we successfully executed on a differentiated DTC ecommerce strategy to increase access to HealthStream’s offerings and advance the careers of nurses and other healthcare professionals.
