Metacake worked with the Stasher Bags Team to implement a complete solution for their wholesale B2B business. Due to their unique needs, this involved designing and developing a headless custom web app powered by Shopify for sales order entry as well as setting up and customizing Shopify Plus’ Wholesale channel for smaller accounts. Our team used Shopify scripts and checkout customizations to handle order data requirements to accommodate the need for paying for orders via invoice. Shortly after the first phase of our project was completed Stasher was acquired by SC Johnson.

Looking to innovate even further in DTC ecommerce space, P&G wanted to create a personalization store for Old Spice. Metacake set up this personalization store leveraging the BigCommerce platform. Starting off with labels for 6 NFL teams, along with some custom Old Spice labels, visitors can customize their own body wash and deodorant, selecting the style, scent, and title.

As a new brand, Tend wanted to launch an ecommerce store as a proof of concept for their oral spa brand. We built this store to match their existing style guidelines and incorporate it seamlessly into their primary site.

In addition to their store, we set them up on Klaviyo to manage their email marketing. This included the design of 3 automated email sequences for abandoned cart, pre-purchase, and post-purchase to bring customers back to the site and drive sales.

TB12 Meals features a collaboration between TB12 Sports, the health and wellness brand co-founded by Tom Brady and Alex Guerroro, and subscription and delivery meal service, The Good Kitchen. We developed this ecommerce store on Shopify Plus. The store features subscriptions, powered by ReCharge, and many custom features and design elements.

“The Metacake team was fantastic to work with on the Tom Brady TB12 Meals Shopify Plus store. They were very professional and brought a ton of ecommerce and Shopify expertise to the table. We had to expedite the project timeline and Metacake was able to respond to help us get launched on time. This was the first store or website project that we’ve ever been involved with that has launched smoothly and gone to plan! We are very happy with the work they did and look forward to doing more together. I highly recommend them!”
Carter Lewis – Co-Founder – The Good Kitchen

Leading Global Skincare Brand

Revision Skincare is a leading skincare brand, preferred by many dermatologists, plastic surgeons, and medical spas. Their clinically-proven, high-performing skincare products enhance skin’s appearance and reduce signs of aging, using only premium quality ingredients.

Expansion into Ecommerce

Prior to 2018, Revision Skincare was sold exclusively through skincare professionals and select distributors and wholesale channels. In 2018 they decided to launch a DTC ecommerce channel with the help of Metacake, which is not traditional in their industry.

While a DTC channel had the potential to grow their business substantially, they had to be careful not to compete with or cannibalize their existing business. They also needed to ensure that they would not disrupt their relationships with existing distributors and skincare professionals.

To do this, Metacake helped Revision Skincare launch their ecommerce business on the Shopify Plus platform with several customizations to both the store functionality and the checkout. One example of this was integrating with their backend system to pull in data on all of their skincare professional partners to the ecommerce site, allowing customers to find and select a skincare professional near them.

In the end, Revision Skincare actually provided a new way to support their skincare professional partners and bring them a new stream of revenue with their ecommerce channel.

Ecommerce During the Covid-19 Pandemic

Since launching their DTC ecommerce channel, it has become an integral part of their business.
Through influencer marketing, paid ads, and email marketing, the DTC channel has grown to be a significant portion of their overall business revenue and is their fastest-growing channel.

This channel became even more important during the COVID-19 pandemic as skincare offices around the world were shut down and their traditional business channel experienced a quick drop in sales. Their ecommerce store has been critical in sustaining Revision Skincare’s business during the pandemic, allowing them to continue serving end customers, as well as providing a stream of revenue for their skincare professional partners.

Metacake continues to provide ongoing store support and optimization services, along with paid ads management and email marketing services to further the growth of Revision Skincare’s business.