5 Steps to Becoming Independent of Ad Platforms
August 20, 2021It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability […] …read more
The Golden Metric for Ecommerce Email Success
July 9, 2021Most ecommerce brands are not getting the most value possible out of their email program. They might send promotional emails during a sale and have […] …read more
10 Metrics You’ll Need to Succeed without Platform Data
June 25, 2021It’s no secret that digital marketing is changing. Over the last ten years, marketers and advertisers have become accustomed to having complete access to all […] …read more
The Anatomy of a Perfect Customer Service Page
June 18, 2021We’ve said it before, and it bears repeating: customer service is the frontline of fan creation for ecommerce brands. It is a prime opportunity to […] …read more
How to Measure Advertising in a Private World
June 11, 2021The world of digital advertising is clearly changing. Moves toward user privacy mean significantly less data tracking. Less data tracking means decreased capabilities for advertisers […] …read more
8 Ways to Improve Your Next Ecommerce Promotion for More Conversions
June 4, 2021For most ecommerce brands, promotions and sales are the lifeblood of the business. Whether it’s the annual Black Friday / Cyber Monday sale, a 4th […] …read more
The 3-Part Checklist for Tracking Paid Ads
May 28, 2021Tracking the performance of your marketing campaigns and their results on your ecommerce site can feel tedious and complicated, making it very tempting to put […] …read more
How to Know If You Are a Data-Driven Ecommerce Company
May 21, 2021We’ve spoken at length about the importance of running a data-driven company and we’ve shown you how to move from not using data to using […] …read more
How to Systematically Improve Your Ecommerce Marketing
May 13, 2021One of the most challenging aspects of marketing is sticking to a process of strategic decision making. Attribution is rarely cut and dry. “Clean” data […] …read more
How to Transition from Amazon to Your Ecommerce Website
May 7, 2021To be a healthy and successful ecommerce business, you need total control over your primary sales channel. This is key to a long lasting, profitable […] …read more
August 27, 2021
Let’s start by clarifying that this is not a post outlining marketing strategies for running promos (although you can find tips for that here). …read more