A Skeptic’s Guide to Using Chatbots In Your Business
February 20, 2018CommentChatbots are hot these days. They are the latest and greatest in the digital world…but do they really work? Do they boost web performance in […] …read more
The Future of Ecommerce: Trends That Will Shape 2018
February 13, 2018CommentTrends are constantly changing and evolving, but don’t discount them as passing fads. As an ecommerce store, it’s important to stay on top of trends.
Here’s […] …read more
Why It May Be Time To Rethink Your Marketing Team’s Structure
January 18, 2018CommentWhat makes a successful marketing team?
A successful marketing team needs to be many things. It needs to be holistic, multi-disciplinary, multi-channel, strategic, talented, and highly […] …read more
5 Ways To Slash Your Churn Rate & Keep Customers Longer
December 27, 2017CommentWhat is churn rate?
So, what exactly is churn rate, and why is it a problem for your business?
The technical definition of churn rate, according to churn-rate.com […] …read more
Leveling Up with Gamification and Customer Rewards
December 14, 2017CommentIf you’ve ever played a video game before, you know that they’re fun, addicting, and surprisingly motivating. Between the leaderboard on the side of the […] …read more
A Complete Guide to Nashville Ecommerce Development
December 7, 2017CommentYou may be asking how Nashville ecommerce development is different than any other ecommerce development…and to be honest, it’s not.
But we are based in Nashville, […] …read more
8 Automated Email Campaigns Your Ecommerce Store Needs
November 28, 2017CommentAre you using email automation?
Well, simply put, if you’re not, you should be. And even if you already have some automated email campaigns in action, […] …read more
10 Black Friday and Cyber Monday Marketing Lessons That Apply Every Year
November 14, 2017CommentIt’s that time of year again. Black Friday and Cyber Monday are just around the corner.
Are you prepared?
As an ecommerce brand, these dates are incredibly […] …read more
Shopify – Get Rich Quick or Revolutionizing Retail?
November 7, 2017CommentAs anyone who plays the stock market knows, Shopify’s share price has seen incredible growth in the last 12-18 months. From their IPO in 2015, […] …read more
How To Do Market Research: A Minimalist Guide
October 26, 2017CommentNot sure if you should invest in market research? Here’s why we think you should.
Some people take market research into overdrive, spending tens or hundreds […] …read more
February 27, 2018
Well, the first important question to answer is “what role does a VP of Ecommerce fill?”
What is a VP of Ecommerce?
In short, a VP of …read more