Ecommerce businesses typically associate product margins with how much cash they can stash away in the bank. While product margins clearly lead to profit, this […] …read more
“Marketing experts” experts are a dime a dozen these days. If you need a marketing job done, there are traditional agencies, Facebook ad gurus, growth […] …read more
Have you ever considered those moments when you’ve purchased something that was almost too easy to buy? The value, the emotion, the trust and the […] …read more
If you are a successful ecommerce company, you should naturally be a goal-setting and goal-crushing machine. Right?
Here at Metacake, we work with ecommerce brands of […] …read more
In our experience working with ecommerce brands, we’ve found that many successful businesses don’t truly understand what has made them successful. Even more concerning, many […] …read more
Disclaimer: The article is for informational purposes only and you should not consider any information here as legal, tax, investment, financial, or other advice.
In the […] …read more
“In this world, you’re either growing or you’re dying…”
― Lou Holtz
You’ve probably heard this said before and it is especially true for an ecommerce business.
For […] …read more
A comprehensive, detailed marketing calendar is truly the secret weapon for any ecommerce brand’s success, yet relatively few businesses actually use it. You would be […] …read more
As a leader, it’s your job to understand a lot about a variety of things in order to make the right decisions. Of course you […] …read more
In the last few years, the term “growth marketing” has become one of those buzzwords that sounds really inspiring, but very few people actually understand […] …read more
There is often confusion about where Amazon falls in the direct-to-consumer ecommerce space. Many businesses consider selling on Amazon to be the same thing as …read more