Author: Ken Ott

Person using elements of logo design.

Learn the difference between a brand and a logo, along with the essential elements for designing a memorable logo that resonates with your audience.

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Influencer marketing being used for ecommerce business.

Learn how to choose, approach, and collaborate with influencers to boost your brand’s visibility and credibility.

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Person on phone using must-have Shopify apps.

Introduce yourself to essential Shopify apps to enhance your ecommerce store. From email marketing with Klaviyo to reviews with Yotpo, these tools can boost your sales today!

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Following steps for ecommerce metrics.

Learn how to choose the right ecommerce metrics that matter for your business goals. Follow a seven-step process to focus on actionable data insights.

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People redesigning a website.

Is your website making a great first impression? Learn why it might be time for a redesign to convert visitors into loyal customers.

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User centered design principles being displayed.

Build a website for your customers, not yourself. Learn user-centered design principles for ecommerce success.

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Strategies being used for landing pages.

Learn how to increase landing page conversion rates effectively. Don’t leave your visitors hungry! Serve them exactly what they expect to see right away.

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Person using ecommerce traffic sources.

Navigate essential ecommerce traffic sources & strategies to boost your online sales.

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Team discussing what are wireframes in UX.

Learn the essence of UX design and wireframes with insights from Justin Davis, former lead UX designer at Metacake. Learn what makes UX pivotal for digital products.

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The steps to increase repeat customers are written on a white board.

Learn how to turn first-time buyers into loyal fans who keep coming back.

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