5 Steps to Becoming Independent of Ad Platforms
August 20, 2021It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability […] …read more
It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability […] …read more
Most ecommerce brands are not getting the most value possible out of their email program. They might send promotional emails during a sale and have […] …read more
It’s no secret that digital marketing is changing. Over the last ten years, marketers and advertisers have become accustomed to having complete access to all […] …read more
We’ve said it before, and it bears repeating: customer service is the frontline of fan creation for ecommerce brands. It is a prime opportunity to […] …read more
The world of digital advertising is clearly changing. Moves toward user privacy mean significantly less data tracking. Less data tracking means decreased capabilities for advertisers […] …read more
For most ecommerce brands, promotions and sales are the lifeblood of the business. Whether it’s the annual Black Friday / Cyber Monday sale, a 4th […] …read more
Tracking the performance of your marketing campaigns and their results on your ecommerce site can feel tedious and complicated, making it very tempting to put […] …read more
We’ve spoken at length about the importance of running a data-driven company and we’ve shown you how to move from not using data to using […] …read more
One of the most challenging aspects of marketing is sticking to a process of strategic decision making. Attribution is rarely cut and dry. “Clean” data […] …read more
To be a healthy and successful ecommerce business, you need total control over your primary sales channel. This is key to a long lasting, profitable […] …read more