The Anatomy of a Perfect Customer Service Page
We’ve said it before, and it bears repeating: customer service is the frontline of fan creation for ecommerce brands. It is a prime opportunity to turn site visitors or customers into devoted brand fans, instantly increasing their lifetime value. The strategy for this switch is simple. When customers come to customer service, more often than […]
How to Measure Advertising in a Private World
The world of digital advertising is clearly changing. Moves toward user privacy mean significantly less data tracking. Less data tracking means decreased capabilities for advertisers to measure campaign performance on the ad platforms they use daily. Starting with iOS 14, tech companies like Apple have taken steps to remove tracking ability advertising platforms and their […]
How to Know If You Are a Data-Driven Ecommerce Company
We’ve spoken at length about the importance of running a data-driven company and we’ve shown you how to move from not using data to using data to drive decisions and achieve predictable business success. The availability of real-time data allows business owners and marketers to know right away which campaigns, site optimizations, or product launches […]
How to Transition from Amazon to Your Ecommerce Website
To be a healthy and successful ecommerce business, you need total control over your primary sales channel. This is key to a long lasting, profitable future in business online. If your primary sales channel is Amazon or any other marketplace, you may be generating revenue, but you don’t have total control. And that means your […]
Stop Guessing: How to Run a Data Driven Ecommerce Company
The beauty and power of digital marketing and ecommerce is that you can see data in real time. You know right away which marketing campaigns, site strategies, or product launches are working and which are not. This presents a huge opportunity for the business owner, but many companies don’t use data to systematically create a […]
The Secret to Selling More Products (Hint: Don’t Sell Them)
Want to sell more products, get lifelong customers, and create a massive competitive advantage? Here’s how: Stop selling your products. In fact, don’t sell your products at all. We’re going to let you in on the best kept ecommerce secret—if your marketing is 100% focused on selling your product, you’re doing it wrong. This is […]
How to Achieve Healthy Growth for Your Ecommerce Business
Everyone wants fast growth. But what we all need is healthy growth. Why, you may ask? This may not be what you want to hear, but the path to success is never the most exciting one—in fact, it’s chock-full of the boring stuff that no one ever talks about. Success requires the road less traveled, […]
The Perfect Ecommerce Category Page to Increase Conversions
Now more than ever, shoppers are moving away from retail stores in favor of online shopping. This means your ecommerce store is facing tremendous opportunities for growth… but it also means that optimizing your site design has never been more important. While homepages and product detail pages receive a lot of attention, don’t overlook the […]
How to Create an Ecommerce Avatar (with Template)
These days, paid social channels make it so “easy” to target the right audience that we’re seeing ecommerce businesses fall into a risky mindset—they’re losing touch with who their target customers actually are. Have you ever launched an ad, confident that your platform’s algorithm will target the right customers, only to wonder why people aren’t […]
How (and Why) to Diversify Your Ecommerce Marketing Channels Before It’s Too Late
Is your ecommerce business relying heavily on a single marketing platform? (Hint: You probably are.) If you’re seeing high ROI on one channel, it’s tempting to put on your blinders and focus on the one channel that’s bringing in the most money. Let me tell you: That strategy works until it doesn’t… and by then, […]