Author: Ken Ott

A laptop shows how to choose a PPC agency, by having cartoon money flying across the screen.

“We hired a PPC expert…” or “We just finished working with a PPC guru…” are usually the beginnings of a horror story. When it comes

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The first thing a potential new customer does when they hear about your company is look you up online. Clearly, websites are a requirement for

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A person checks their ecommerce facebook ads funnel performance on their phone.

Unlock the power of Facebook ad funnels for your ecommerce brand to drive better engagement and conversions with strategic targeting and creative retargeting.

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A group of people sit while waiting for their interview for an ecommerce internship.

Want to ensure an healthy ROI on your ecommerce internship? Discover 5 simple steps to take before filling the role to get the most out of your investment.

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The 8 Most Important Parts of Your Website to Update for Any Promotion

Updated: October 20, 2023 If you’ve been in the ecommerce world for any amount of time, you know that promotions and product launches are the

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How to Diversify Your Ecommerce Sales Channels

Diversification in business is critical if you want to create stability. And ecommerce business is no exception. However, most ecommerce businesses are extremely under-diversified and

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The 5 Essential Sales Channels for Any Consumer Product Company

In order to run a business that is stable, healthy, and growing, diversification is more important than ever. Just like a stock portfolio, investing in

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5 Steps to Becoming Independent of Ad Platforms

It’s no secret that the landscape of digital advertising is changing and its future feels uncertain. Over the last 10 years, improvements in our ability

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The Golden Metric for Ecommerce Email Success

Most ecommerce brands are not getting the most value possible out of their email program. They might send promotional emails during a sale and have

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10 Metrics You’ll Need to Succeed without Platform Data

It’s no secret that digital marketing is changing. Over the last ten years, marketers and advertisers have become accustomed to having complete access to all

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