7 Ecommerce Email Marketing Examples to Inspire Your Campaigns
Email is an incredibly important communication channel for ecommerce stores. It is one of the main ways to drive ecommerce revenue. With email, you have a direct relationship with your customer and can personalize your communication in such a way that grows customer lifetime value. But how? What should you write about? Email Marketing Tips […]
The Most Effective Types of Ecommerce Sales Promotions
Some companies are fundamentally against running sales or promotions, usually out of fear of damaging their brand value. While we disagree that promotions devalue your brand (check out this post for why), we thought it was important to discuss the importance of promotions. Why would someone want to have an ecommerce sale or run a […]
Marketing to Millennials: The One Thing You Need to Sell to the Largest Generation
Did you know that millennials over took baby boomers as the largest generation last year? Well, they did. What does that mean for your marketing strategy? Over time, you need to adjust your marketing and your messaging to new generations in order to stay relevant. With every audience, the goal is to personalize your messaging. […]
Do you need a VP of Ecommerce?
Well, the first important question to answer is “what role does a VP of Ecommerce fill?” What is a VP of Ecommerce? In short, a VP of Ecommerce is responsible for the overall strategy and success of your ecommerce channel. At a certain point in the growth of your business, you will need someone fully […]
The Future of Ecommerce: Trends That Will Shape 2018
Trends are constantly changing and evolving, but don’t discount them as passing fads. As an ecommerce store, it’s important to stay on top of trends. Here’s why. First, while some trends may be short term fads, many are here to stay, so not following them is a huge risk. These trends then become expectations in […]
10 Ways To Ruin Your eCommerce Store
Good people make bad decisions every day without even knowing it… don’t let this be you when running your ecommerce store. Here are 10 ways to ruin your ecommerce site…so that you can avoid ruining yours. 1. Slow Speed Whether you have developed your ecommerce store from the ground up or have started with a […]
A Complete Guide to Nashville Ecommerce Development
You may be asking how Nashville ecommerce development is different than any other ecommerce development…and to be honest, it’s not. But we are based in Nashville, and what can we say? We love it! Not only is it a great place to live, but it is a great place to base your business. So, as […]
Shopify – Get Rich Quick or Revolutionizing Retail?
As anyone who plays the stock market knows, Shopify’s share price has seen incredible growth in the last 12-18 months. From their IPO in 2015, the share price has grown from $17 to its peak of over $120 per share in September this year. This is massive growth. But then on October 4th, 2017, research […]
What is Social Proof and How Does it Boost Conversions?
What is social proof? Social proof is a psychological phenomenon that speaks to an individual’s reliance on other’s opinions and feedback in order to form their own. How can social proof be used to influence decision-making? Social proof is one of the biggest factors in converting a sale online (if not the biggest). It is […]
IRCE 2017
“Growth Starts Here” This is our motto and the one we displayed prominently at our booth at IRCE. IRCE is the biggest internet retail conference out there. Anyone who is anyone in internet retail is there. What trends did we see at IRCE this year? 1) Social Proof Companies Social proof sells better than you […]