User Experience

7 Tips for Ecommerce Marketing Success: Tip 4

April 7, 2016

Don’t be like everyone else.
Now that we’ve covered the main fundamentals of online retail success, how do you get ahead of the rest?

In order to […] …read more

7 Tips For Ecommerce Marketing Success: Tip 3

April 5, 2016

Build trust
Now that we know to focus on our product and brand first, what’s next?

You must build trust with your audience.

Would you ever buy a […] …read more

7 Tips for Ecommerce Marketing Success: Tip 2

March 31, 2016

Brand first.
The next marketing fundamentals tip is brand first

Wait! I thought product was first…Well, it is. But brand is also first.

OK, we understand that technically both […] …read more

7 Tips for Ecommerce Marketing Success: Tip 1

March 29, 2016

There are endless marketing opportunities. Between social media, SEO, banner ads, retargeting, PPC, YouTube, etc, etc, etc, how do you figure out where to start?

This […] …read more

Wash, Rinse, Repeat: How to Test and Optimize Your Site

January 5, 2016

Before you read any further, take this quick test:

Do you have a website?
Does your website have traffic?
Are you testing your website in order to optimize […] …read more

The Branding Checklist for Startups

November 17, 2015

Let’s take a moment to consider one of the most successful startups in the world.

Google.

When it comes to branding, companies tend to get hung up […] …read more

How to Improve Conversions Using a Mix of Art and Science

November 10, 2015

There is no magic bullet that will transform your website into a money-making machine.

Success doesn’t happen overnight.

If you think a beautiful website is all you […] …read more

3 Important Analytics to Track for Ecommerce Success (Part 5 of 5)

August 13, 2015

Successful ecommerce businesses rely heavily on three core elements: acquisition costs, conversion rates, and customer lifetime value. Each of these becomes increasingly complex the deeper […] …read more

How To Grow The Lifetime Value of Your Ecommerce Customers (Part 4 of 5)

July 30, 2015

When you start a company, getting sales is only the first step. Sure, you’re thrilled with your first 1,000 sales, but you don’t just want […] …read more

Onsite Optimization for Ecommerce (Part 3 of 5)

July 24, 2015

Congratulations, you’ve done it.

All those carefully crafted banner ads, Facebook promotions, and mobile marketing efforts brought loads of traffic to your site.

Now what? How do […] …read more