Category: User Experience

Don’t be like everyone else. Now that we’ve covered the main fundamentals of online retail success, how do you get ahead of the rest? In

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Build trust Now that we know to focus on our product and brand first, what’s next? You must build trust with your audience. Would you

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Brand first. The next marketing fundamentals tip is brand first Wait! I thought product was first…Well, it is. But brand is also first. OK, we understand

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There are endless marketing opportunities. Between social media, SEO, banner ads, retargeting, PPC, YouTube, etc, etc, etc, how do you figure out where to start?

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Before you read any further, take this quick test: Do you have a website? Does your website have traffic? Are you testing your website in

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Let’s take a moment to consider one of the most successful startups in the world. Google. When it comes to branding, companies tend to get

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There is no magic bullet that will transform your website into a money-making machine. Success doesn’t happen overnight. If you think a beautiful website is

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Successful ecommerce businesses rely heavily on three core elements: acquisition costs, conversion rates, and customer lifetime value. Each of these becomes increasingly complex the deeper

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When you start a company, getting sales is only the first step. Sure, you’re thrilled with your first 1,000 sales, but you don’t just want

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Congratulations, you’ve done it. All those carefully crafted banner ads, Facebook promotions, and mobile marketing efforts brought loads of traffic to your site. Now what?

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