What We Did:
Beachwaver engaged in an email consulting project with Metacake, wherein we conducted a comprehensive review of their store and email marketing channel data. Through this in-depth assessment, we identified a number of challenges and opportunities in their customer journey, and some ways that they could improve their overall shopping experience.
Leveraging our expertise in this area, we presented a detailed analysis of our findings and proposed effective solutions to address these challenges. Our recommendations were tailored to the unique needs and goals of Beachwaver and were aimed at enhancing their email marketing strategy, improving their customer journey, and overall, lifting sales.
At Metacake, we are data-driven and multidisciplinary. Our unique approach focusing on customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).