Smiles + Joy + Memories = Hope
This is the equation The Christmas Light Emporium lives by. They know that Christmas decorating makes people smile and brings joy while creating memories. These combined effects give people hope. Lighting is magic. It is the twinkle in the eyes of people of all ages… THAT is what they
Metacake partnered with The Christmas Light Emporium to rebuild their ecommerce store on Shopify’s Online Store 2.0 theme. Our main goals were to improve the overall customer experience and enable further expansion and growth of the business online.
We started by refreshing the brand visuals and voice to better connect with customers emotionally and convey The Christmas Light Emporium’s expertise. We also optimized the store foundation, enhancing the mobile experience and giving more merchandising control on the homepage. Additionally, Metacake refocused the customer journey to drive discovery and conversion through improved navigation, search/filtering, and content cataloging. The refreshed store design creates a more immersive buying experience for all customers.
Overall, our work updated The Christmas Light Emporium’s online presence to support the next phase of business growth with a customer-centric ecommerce store.
