GCI Outdoor

“Every GCI Outdoor™ product is created to fit the way you live. You’re not afraid to conquer the mountains – and you want to enjoy the view when you get to the top. We design the highest quality and innovative functionality into all of our products to help you do just that.”

Visit this site

What We Did:

Metacake migrated the GCI Outdoor ecommerce store from Magento to Shopify Plus. During this process, we redesigned their store, and transferred all their data, products, and customer orders, while also refreshing their brand style, improving the customer journey and adding more engaging visual elements.

As one of the most reputable and prominent camping chair companies in the industry, GCI is well-known for its patented rocking chair technology, and its products are stocked in numerous big-box retailers. Since launching on Shopify Plus, GCI has experienced remarkable growth, with a significant increase in revenue, over 10% increase in conversion rates, and increase in average order value.

Why Metacake?

At Metacake, we are data driven and multidisciplinary. Our unique approach of customer-centered experience design coupled with the ability to track and refine our products allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of analytics, not instinct (although we have a good sense about that too).