Hermoza is a classic Spanish and southern-inspired brand that adds feminine charm to swim and resort wear. Hermoza is distinctive in its remarkable simple approach to offering one-piece swimsuits with classic, supportive silhouettes made from the highest quality materials. The Hermoza line is designed to enhance a woman’s inherent class and sophistication.
Metacake partnered with Hermoza on an engagement focused on realigning their brand messaging to connect with their ideal target customer. We then overhauled their email marketing strategy and execution to significantly increase subscriber engagement, purchase conversion rates, and customer lifetime value.
We started with a brand alignment phase to clearly define Hermoza’s target customer avatar and shape content/messaging to deeply resonate with them. With this foundation set, Metacake provided strategic leadership across key aspects of developing Hermoza’s email channel.
There was significant upside for revenue growth through elevating Hermoza’s email program. Our work realigned their brand and email strategy to engage their ideal customer profile and drive channel growth.
