“The chickpea was the inspiration and formation of HEY, HOOPLAH!. However, it is our passion and knowledge of flavor that drove this product to where it is now. Never compromising on ingredients, spices and seasonings, to create the most mouthwatering, innovative and craveable tastes.

We want everyone to fall in love with the flavor and keep

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What We Did:

Metacake collaborated with HEY HOOPLAH to bring their new product to the market. We worked closely with the merchant’s team to design and launch their direct-to-consumer (DTC) ecommerce store and establish a strong brand identity. Our team built their online store from scratch, ensuring that every aspect of the customer journey was set up for success.

Additionally, we created custom graphic designs that helped their brand stand out from the competition. Ultimately, our efforts proved successful in launching HEY HOOPLAH’s new brand into the market and setting them on the path towards long-term success.

Why Metacake?

At Metacake, we love snacks and we love the Hey Hooplah! brand. Our customer-centered experience design coupled with the ability to track and improve the stores we launch, allows us to create brands, products, and campaigns that are extremely successful. We believe in growing brands that matter and in doing so based off of data, not instinct (although we have a good sense about that too).