Mariners Learning System

Mariners Learning System is an online education provider who meets the United States Coast Guard written requirement for obtaining a captain’s license.

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What We Did:

Metacake partnered with Mariners Learning System on expansive engagement covering full rebranding, marketing strategy that included email and paid acquisition channels, content strategy, and a full website redesign and migration to Shopify Plus.  

We established core objectives to evolve Mariners into an aspirational boating education and lifestyle brand, diversify acquisition channels, and attract ideal target customers into higher lifetime value products.

For acquisition channel development, Metacake provided ongoing leadership and optimization across email marketing, paid advertising, and content strategy to efficiently drive traffic, conversions, and revenue.

Additionally, we facilitated a full migration of Mariners’ ecommerce storefront to a modern, scalable platform to remove limitations on business growth. Our redesign work enhanced the customer journey to improve conversion rates and integrated new physical product lines to enable customer lifetime value expansion through cross-sell/upsell.

Overall, Metacake drove meaningful progress across our core engagement pillars of branding, marketing strategy alignment, customer acquisition, and creating a future-proof ecommerce foundation to support Mariners Learning System’s next phase of rapid growth.


In my 35 years of business I’ve never worked with a better group than Metacake. They have outperformed my expectations at every step and have a genuine desire to do right by their clients. Metacake are the best of the best. If you have the chance to work with them, take it. You won’t regret it.
Bob Figular - President - Mariners Learning System